Marketing defines the relationship between an organisation and its customers, cultivating demand for new and existing products and services. Successful marketing is both a science and an art, combining data-driven analysis with vision, insight and creativity.
The BA (Hons) Marketing degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation.
A distinctive feature of Lincoln's Marketing programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.