Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.
The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake an Industrial Placement. MSc Marketing also comes with an optional Industrial Placement.
You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer.
See the modules you'll study
~ Stefan Chilingirov MSc Marketing, 2020
Learn more about Marketing, MSc - at University of Kent
Visit course webpageContact University of Kent to find course entry requirements.
International Scholarships
The University of Kent has a long-standing relationship with Chevening, which has successfully placed scholars from all over the world at the university for many years. Kent is proud to be a Chevening partner, and offers three partner scholarships, in addition to the standard Chevening Scholarships. The University of Kent welcomes applications from all Chevening-eligible countries for any one-year taught master’s degree starting in September 2024, based at our UK campuses. Find out how to apply.
For international students starting a postgraduate taught course in September 2024 at one of our UK campuses, we have several scholarships available. Check if you are eligible to apply and get more information on our scholarship's webpages.
Here are Scholarships that might be of particular interest:
Find out what students say about University of Kent
Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.
“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.
“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.
“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”
Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.
“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.
“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”
Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.
“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.
“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”
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Accounting and Finance and Economics with a Year in Industry BSc (Hons)
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