You'll take a practical and theoretical approach to digital design, allowing you to design and build interactive products and services of the future whilst equipping you with skills sought after by employers.
Reasons to study Digital Design at Kent
Our alumni have worked on films such as The Lion King and The Avengers We teach with industry standard software, which is required by the biggest employers across the industry. Experiment with cutting edge technology to create life-like experiences using virtual and augmented realities You can attend events with specialist industry guest speakers, giving you access to a professional network before you graduate Discover how digital design is utilised in industries such as education, medicine, psychology, engineering, and many others. Take a year in industry or a year abroad, you’ll gain invaluable experience and further develop your creative skills.
What you'll learn
Creativity is at the heart of our course. You develop your design and technical skills allowing you to showcase your creativity. Using the latest technology, you can work with a broad range of design assets and immersive technologies including audio, still and moving image, 3D, and interactive interfaces; creating new experiences for audiences, while setting yourself up for an exciting and fulfilling career in the creative industries.
In your final year you undertake a major project based on your own interests and career aspirations. This could be an interactive or immersive experience, 3D project, or web-based application
Year in industry
It is possible to take this course with a year in industry. For details, see Digital Design with a Year in Industry.
It is possible to take this course with a year abroad. For details, see Digital Design with a Year Abroad.
Most modules consist of a mix of lectures, seminars, practical work, computer sessions and private study. The workstations in our computer suites are equipped with current industry-standard software.
All modules contain design and project work, and are continuously assessed. The specialist project at Stage 3 is assessed by a written report, poster, a critique and, of course, the outcome of the project itself. Both Stage 2 and 3 marks count towards your degree result.
The industrial placement year is assessed by a written report, poster, and industrial assessment that together count as 10% of your overall degree result.
The year abroad is assessed on a pass or fail basis.
Our students have 24-hour access to our extensive air-conditioned computer suites and are able to take advantage of a dedicated production studio, with green-screen, VR suite and makerspace.
Knowledge and understanding
You gain knowledge and understanding of:
- the audio, visual and verbal conventions through which sounds, images and words take meaning
- fundamental concepts of IT and software engineering
- the creative processes involved in visual design
- the contextual, historical and conceptual dimensions of the discipline
- audio, video and film technology, including digital television and DVD
- the multimedia authoring process
- fundamentals of 3D modelling and animation
- key production processes and professional practices relevant to the multimedia industry
- the legal, ethical and regulatory frameworks which affect the development of multimedia applications
- the role of technology in terms of multimedia production, access and use.
You develop the following intellectual skills:
- examining multimedia applications critically with appropriate reference to their social and cultural contexts and diversity of contemporary society
- awareness that technologies are rapidly changing and that you should expect to update your knowledge throughout your working life
- awareness of the objectives, constraints and conditions of a commercial environment, including financial and time constraints
- designing and developing software-based on an analysis of system requirements
- researching and integrating information and data from a variety of sources for essays, projects and multimedia applications
- analysis of a problem and development of a solution based on technical, aesthetic and economic factors
- consideration and evaluation of your own work in a reflexive manner with reference to academic and professional issues
- analysis, interpretation and exercising critical judgement in the understanding and evaluation of multimedia applications
You develop the following subject-specific skills:
- ability to use scripting and programming languages in the implementation of interactive applications
- ability to demonstrate creative and technical skills in design
- ability to develop specific proficiencies in utilising a range of multimedia design tools including 3D modelling, video editing, image manipulating and multimedia authoring
- ability to integrate text, graphics and time-based elements to produce effective design solutions
- ability to initiate, develop and realise distinctive and creative applications which demonstrate the effective manipulation of digital assets
- ability to utilise a range of research skills, for example, research into potential audiences and markets, as a production tool
- ability to prepare technical reports and presentations
- ability to apply management techniques to the planning, resource allocations and execution of a design project
You develop the following transferable skills:
- ability to generate, analyse, present and interpret data
- use of information and communications technology
- personal and interpersonal skills, teamworking
- ability to communicate effectively to a variety of audiences and/or using a variety of methods
- ability for working in flexible, creative and independent ways and for critical thinking, reasoning and reflection
- ability to organise and manage time and resources within an individual project and a group project.
The course aims to:
- provide a multidisciplinary education for students who seek professional careers in the field of digital design
- produce graduates who have an informed, critical and creative approach to understanding digital design and its applications in contemporary society
- prepare students to meet the challenges of a broad and rapidly changing field while providing them with a wide choice of careers
- provide proper academic guidance and welfare support for all students
- create an atmosphere of co-operation and partnership between staff and students, and offer the students an environment where they can develop their potential