As the events industry continues to expand, the demand for the experience is growing. It is a global industry encompassing a vast range of event and experience typologies, from the mega event to the intimate bespoke experience, live events and performances to virtual reality and mixed reality experiences. Consumers are encouraged to be part of a brand community and the product is no longer enough.
We consider what forms of experiences can be created or contested in a mediatised society, when the roles of consumer and producer are no longer clearly defined and everyone with a smart phone is potentially an active agent.
This is a dynamic interdisciplinary evolving field of media, visual arts, design communication and performance. Through practice and research, you will be engaging with, contributing to and critiquing this exciting area of cultural production.
You have the opportunity to experiment and test ideas across a range of media and means of communication (mobile and location-based), within urban interfaces, transitory spaces (festivals/communities of interest/protest/consumption), the place-bound realms of architecture or the landscape.
Knowledge and understanding
You gain a knowledge and understanding of:
- A systematic understanding and a critical awareness of key repertoires and current issues, much of which is at, or informed by, the forefront of contemporary research and practice.
- A comprehensive understanding and use of audio–visual, production and performance techniques (design and digital technologies) relating to the student’s own advanced practice.
- A critical appreciation of the wider cultural context for contemporary communication design, AV and digital culture particularly in the student’s chosen field.
- The professional standards, ethical responsibilities and legal responsibility in design and media production and dissemination.
You gain the following intellectual skills:
- To critically evaluate and analyse relevant texts and case studies, using specific terminology and employing a range of methodologies.
- To be able to deal with complex issues and live situations both systematically and creatively, developing appropriate and innovative solutions.
- To continue to advance their knowledge and understanding and to develop new skills to a high level.
You gain the following subject-specific skills:
- To design, develop and explore audio- visual materials to form complete projects from brief to resolution, demonstrating self-direction and originality in their own practice.
- To work on an ambitious/large-scale audio-visual, creative project over an extended period of time, drawing on existing skills and developing new ones.
- To present and disseminate work to specialist and non-specialist audiences/stakeholders using appropriate terminology.
- The ability to draw upon an understanding and engagement with professional standards and practices within the broader Creative Industries.
You gain the following transferable skills:
- To exercise initiative and personal responsibility.
- To develop clear concepts and ideas when presented with complex situations and conflicting information.
- The capacity to communicate and express arguments and proposals with conviction, referring to key issues and relevant questions
The programme aims to:
- Produce specialist designers with knowledge and skills in advanced practice-based research in the delivery of immersive environments and experiences for brand development, experiential marketing strategies, digital landscapes and narrative environments such as museums and visitor attractions.
- Develop work through individual enquiry as well as sharing and critiquing ideas drawing on staff research activity and expertise in various areas of design, digital technologies and performance work.
- Provide students with the opportunity to develop and design their own forms of audio-visual, spatial and performance work within the wider contemporary context, addressing recent histories, key concepts and aesthetics in the field.
- Provide a multi-disciplinary environment that fosters high quality collaborative and interdisciplinary work with external creative agencies and organisations, nationally and internationally (predominantly within the digital realm).
- Equip students with the necessary academic analytic and practice based skills and abilities to site projects in the public domain and present in national and international contexts such as conferences, creative forums and festivals.
- Enhance student employability and the University’s impact and engagement with the creative industries by equipping students with the learning and technical skills and abilities to meet the challenges of a rapidly changing and expanding field.