Digital Marketing and Analytics (MSc)

University of Kent the United Kingdom

For more information about Digital Marketing and Analytics at University of Kent, please visit the webpage using the button above.

The award

How long you will study
12 Months

Domestic course fees
find out

How you will study

Course starts
find out

International course fees
find out

All study options

About Digital Marketing and Analytics at University of Kent

Location: Medway

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness. 

Our CIM-accredited Digital Marketing and Analytics course at Kent Business School has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. MSc Digital Marketing and Analytics is also available with an optional Industrial Placement

Reasons to study MSc Digital Marketing and Analytics degree What you'll learn

You’ll be learning a range of topics in digital marketing, including the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with support of a dedicated expert supervisor.

See the modules you’ll study

The programme also allowed me to put my years of experience into learning the fundamental theories and frameworks of digital marketing as well as explore the analytical decision-making process further. 

~ Aliaa Elshabrawy, MSc Digital Marketing and Analytics, 2020

Knowledge and understanding

Intellectual Skills

Subject-specific skills

Transferable skills

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

Full Time UK/EU: TBC EUR | Full Time Overseas: TBC EUR

Entry requirements

Contact University of Kent to find course entry requirements.

What students think about University of Kent

    Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

    “Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

    “The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

    “I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

    Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

    “I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

    “The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

    Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

    “I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

    “Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”

Videos from University of Kent

Location of University of Kent

University of Kent main campus is shown on the map below:

Related Information

Find out more about studying in the United Kingdom

Join Our Newsletter


Sign up to today for free and be the first to hear about any new study abroad opportunities

Subscribe Now