Digital Marketing and Analytics (MSc)

the United Kingdom

For more information about Digital Marketing and Analytics at University of Kent, please visit the webpage using the button above.

The award
MSc

How long you will study
12 Months

Domestic course fees
find out

How you will study
full-time

Course starts
find out

International course fees
find out

All study options

About Digital Marketing and Analytics at University of Kent

Location: Medway


This programme is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:

  • digital marketing strategy and communications
  • consumer insight research
  • web design and web analytics
  • social media strategy, management and campaigns
  • social media engagement and analytics
  • data mining and analytics techniques for marketing

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to pursue a career in digital marketing and data analytics.

10 Week and 6 Week Pre-sessional courses in Medway for students wishing to progress to degree programmes delivered in Medway.



"The MSc Digital Marketing and Analytics programme is excellent and brings
together some of the best educators in the field. I thoroughly enjoyed
how the course was structured to provide a mix of classroom and practical activity
learning." - 
Abena Larbi-Odam, MSc Digital Marketing and Analytics 2019

Industrial Placement

For students who wish to enhance their employability further, this programme offers the opportunity to undertake work experience in the UK or overseas, through the option to undertake the programme with an additional industrial placement. Placements are self-sought and can range from an additional 12 to 50 weeks. This would extend the normal 12 month Masters programme to a maximum of 24 months.

The School offers support to those students seeking the industrial placement option, through extra-curricular engagement with our dedicated placements team. Our dedicated placement team can help you gain a suitable paid position and provide support throughout your placement. Students considering this option should be aware that they will be required to successfully complete all stage 1 modules and that there may be additional costs for students in terms of visa extensions, Immigration Health Surcharge (IHS) and accommodation, for example.

Funding opportunities

Business School has a wide range of funding opportunities for postgraduate students, which include scholarships, bursaries, the Double Loyalty Scheme for University of Kent undergraduates and the KBS Early Bird Scheme. The Early Bird equates to a 10% discount on tuition fees.

For more information on funding available from the University of Kent, please visit the student funding page.

Exchange partners

Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.

Our exchange partners include these top ranked institutions amongst others:

  • University of Technology, Sydney
  • Renmin University of China, School of Business
  • University of Hong Kong
  • ESSEC
  • Neoma Business School
  • Freie Universitat Berlin
  • University of Florence
  • IE Madrid University
  • Stockholm Business School
  • Georgetown University.

Knowledge and understanding

Intellectual Skills

Subject-specific skills

Transferable skills

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

Full Time UK/EU: TBC EUR | Full Time Overseas: TBC EUR

Entry requirements

Contact University of Kent to find course entry requirements.

What students think about University of Kent

    Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

    “Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

    “The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

    “I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

    Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

    “I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

    “The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

    Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

    “I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

    “Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”

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