Business Analytics (MSc)

the United Kingdom

For more information about Business Analytics at University of Kent, please visit the webpage using the button above.

The award

How long you will study
12 Months

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How you will study

Course starts
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International course fees
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All study options

About Business Analytics at University of Kent

Location: Canterbury

Gain in-depth knowledge of analytical and predictive modelling skills as well as management, communication and research skills. To meet the growing demand for graduates with analytics capabilities, the MSc in Business Analytics equips you with the latest analytics tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action.

In the era of Big Data, analytics is becoming a strategic necessity in virtually all areas of business and is an essential tool to drive real-time decisions, foster evidence-based decision-making and sustain competitive advantage. According to a recent ranking by, one of the world’s largest job and recruiting sites, Data Scientist has been named as the best job in the US for three years running. Harvard Business Review claims the 'sexiest job of the 21st century' with practitioners having rare and highly sought-after skills.

Learn how to apply descriptive, predictive and prescriptive modelling techniques to help organisations improve performance, explore alternatives, and anticipate and shape business outcomes in a rapidly changing environment. You also develop an understanding of fundamental analytics techniques, such as statistical analysis, machine learning, optimisation, simulation, and spreadsheet modelling. 

This programme is ideal for graduates with a quantitative background who are seeking to gain an in-depth knowledge of quantitative and analytical skills as well as management, communication and research skills. Upon graduation, you will be ready to start a career in a variety of industries and sectors including airline, manufacturing, energy, healthcare, banking, marketing and government.

While enrolled on the programme you have the opportunity to work for real organisations, improve your consultancy skills and enhance your employability through the Student In-company Scheme, which bridges the gap between classroom learning and workplace experience. As part of the Student In-company Scheme, students undertook a project to aid BMI The Chaucer Hospital in improving efficiency - read the full blog post to learn more.

Students are also involved in a variety of activities, including case studies, team project work, guest lectures and industry visits.

The state-of-the-art analytics packages including R, SPSS, Weka, and MS Excel, as well as optimisation packages (IBM ILOG CPLEX and OPL), simulation packages (SIMUL8) and programming languages (VBA), are taught in the programme.

Optional Pathways

Students have the option to undertake the MSc Business Analytics programme in two further specialist pathways - Business Analytics (Smart Logistics) or Business Analytics (Finance). Students can choose either pathway or remain on the main MSc Business Analytics programme following enrolment in September. Details of the specialist modules to be undertaken for either pathway are listed under the course structure section.

Funding opportunities

Kent Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, Kent Business School Loyalty Award for University of Kent undergraduates and the KBS Early Bird Scheme. The Early Bird equates to a 10% discount on tuition fees.

For more information on funding available from the University of Kent, please visit the Student Funding page.

Knowledge and understanding

You gain knowledge and understanding of:

  • organisations, their external context and how they are managed
  • the application of business analytics knowledge to a range of complex situations
  • current issues in business analytics, which is informed by leading-edge research and practice in the field.

Intellectual Skills

You gain the ability to:

  • creatively apply knowledge of business analytics and understand in practical terms how established techniques of research and enquiry are used to develop and interpret knowledge in business and management
  • evaluate the rigour and validity of published research, assessing its relevance to new situations
  • extrapolate from existing research and scholarship to identify new or revised approached to practice
  • be adaptable and demonstrate originality, insight, critical and reflective abilities, which can be applied to problem situations
  • evaluate and integrate theory and practice in a wider range of situations
  • take responsibility for continuing to develop your own knowledge and skills.

Subject-specific skills

You gain the ability to:

  • understand appropriate techniques sufficient to allow detailed investigation into relevant business and management issues
  • acquire and analyse data and information, evaluate their relevance and validity, and synthesise a range of information in the context of new situations
  • conduct research into business analytics issues that requires familiarity with a range of business data, research sources and appropriate methodologies, informing the overall learning process

Once you have graduated and are in professional practice you should be able to:

  • consistently apply knowledge and subject-specific and wider intellectual skills
  • deal with complex issues both systematically and creatively, and communicate their conclusions clearly to a range of audiences.

Transferable skills

You gain the ability to:

  • creatively apply knowledge of business analytics and understand in  practical terms how established techniques of research and enquiry are used to develop and interpret knowledge in business and management
  • communicate effectively, both orally and in writing, using a range of media
  • operate effectively in a variety of team roles and take leadership roles, where appropriate

Once you have graduated and are in professional practice you should be able to:

  • deal with complex issues both systematically and creatively, and communicate their conclusions clearly to a range of audiences
  • be proactive in recognising the need for change and have the ability to manage change
  • make decisions in complex and unpredictable situations
  • be self-directed and able to act autonomously in planning and implementing projects at professional levels.

The programme aims to:

  • educate you to become business analytics specialists, improving the quality of the business analytics profession
  • prepare you to be operationally effective in business analytics and/or for further study or an academic career in the area
  • provide in-depth study in business analytics, including a strong theoretical base and a range of skills relevant to practice
  • add value to a first degree by offering theoretical and practical exposure to problem-solving techniques for effective decision making in a range of complex strategic, operational and managerial situations
  • provide career development opportunities for individuals who are already experienced managers  wishing to enhance their knowledge and understanding through a structured course of study
  • enhance lifelong learning skills and personal development, enabling you to contribute to business and society at large
  • develop a range of cognitive, critical and intellectual skills, together with research and personal/interpersonal skills
  • develop the ability to conduct research into business and management issues, either individual or as part of a team, through research design, data collection, analysis, synthesis and reporting
  • develop effective oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports and professional presentations
  • develop effective performance within team environments and the ability to recognise and use individuals' contributions in group processes and to negotiate and persuade or influence others
  • provide teaching and learning opportunities informed by high-quality research and scholarship
  • develop new areas and methods of teaching in response to the advance of knowledge, changes in technology and the needs of students
  • meet the growing market demand for highly skilled analytics workers.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

Full Time UK/EU: TBC EUR | Full Time Overseas: TBC EUR

Entry requirements

Contact University of Kent to find course entry requirements.

What students think about University of Kent

    Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

    “Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

    “The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

    “I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

    Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

    “I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

    “The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

    Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

    “I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

    “Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”

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