Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff. Marketing at Kent was ranked 9th overall and 2nd for graduate prospects in The Complete University Guide 2021.
Kent Business School (KBS) is a top business school for academic teaching, student satisfaction and graduate employment prospects. You are taught by specialist lecturers, as well as by leading experts currently in business.
Our degree programme
In your first year, you study accounting, management, financial
reports and statistics for business, and are given a detailed
introduction to marketing in a global context.
In your second and final years, you can choose from a range of
modules related to marketing, which cover strategy, research, digital
marketing, international marketing, branding and enterprise. Alongside
your specialist marketing modules, you can choose modules from a
selection that covers all aspects of business management.
Year in industry
Many Marketing students choose to take a year in industry after the second year of the programme. For more details, see Marketing with a Year in Industry.
You don’t have to make a decision before you enrol at Kent but certain conditions apply.
Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.
Our exchange partners include these top ranked institutions amongst others:
University of Technology, SydneyRenmin University of China, School of BusinessUniversity of Hong KongESSECNeoma Business SchoolFreie Universitat BerlinUniversity of FlorenceIE Madrid UniversityStockholm Business SchoolGeorgetown University.
studies, you can discover how to turn your idea into a successful business at
our ASPIRE centre, which provides practical advice and
support, and runs our Business Start-up Journey initiative.
There are a number of student-run Kent Business and Kent Enterprise
societies for you to join. These organise regular events with guest
speakers from industry and support budding entrepreneurs with their
Alongside your lectures and seminars, you can also interact directly
with the business community. Special events and schemes offered in
previous years within Kent Business School include:
workshops and seminars business challenges enterprise initiatives, including the Business Start-Up Journey networking events.
Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses. KBS - Open for Business Summer Webinar Series
We are delighted to announce our Open for Business Summer Webinar Series - a free programme of Zoom webinars hosted by Kent Business School academics and professional services staff.
You are welcome to register for one or two, or for the whole series! Each event will feature a Q&A session so be sure to submit your questions in the chat function. Click here for the full schedule.
We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and computer-based situations. You have approximately 12 hours of class time per week, and regular access to an academic adviser for advice on any matter concerning your studies or your performance on the course.
Assessment is by a mixture of coursework and end-of-module examinations, with the examinations normally counting for up to 70% of the marks for each module.
Knowledge and understanding
You gain knowledge and understanding of:
- organisations, their environments and the management of people, operations, finance, marketing and organisational strategy
- markets, customers and brands
- the concepts, processes and institutions in the production of goods and/or services
- the relevant traditional and contemporary approaches (such as new media) to communicating with customers and other stakeholders in a global environment, to fulfil organisational objectives
- a range of marketing and business research methods/techniques (qualitative and quantitative) to make informed decisions and appropriate marketing strategies to meet stakeholder interests
- relevant forms of IT and their application to and effects on markets and marketing in a global environment to fulfil organisational objectives
- contemporary and pervasive issues, which change over time.
You gain the ability to:
- search, select, organise, develop and synthesise complex material
- critically evaluate arguments and evidence
- analyse and draw reasoned conclusions to structured and unstructured problems
- plan, work and study independently
- apply core numeracy and IT skills to problems.
You gain the ability to:
- identify, formulate and solve business problems using qualitative and quantitative tools
- create, evaluate and assess options in a range of business situations, applying concepts and knowledge
- conduct research into marketing/management issues for project work, using a variety of sources and methodologies
- identify, find, record, organise and manipulate knowledge relevant to the subject.
You gain the ability to:
- identify and use information from various sources to assess ideas
- communicate well, orally and in writing, using a range of media
- be an effective self manager of time, planning and delivering outputs
- work in groups and apply other interpersonal skills
- make good use of numeracy and IT skills.
The programme aims to:
- develop understanding and knowledge of a broad range of organisations, their management and marketing strategies, and the changing international environment in which they operate
- educate to marketing specialist level through a multidisciplinary approach to understanding regional and international markets and customers
- develop the ability to critically apply marketing and management theories in a range of different contexts
- provide an academic preparation for further study/research or a career in marketing and/or management
- meet the requirements for accreditation by the Chartered Institute of Marketing (CIM) on successful completion of the programme
- provide flexibility and a multidisciplinary approach to marketing and management issues through critical insights from the social sciences
- maintain high standards of academic rigour, currency and innovation
- provide a sound academic base from which students may continue to benefit from lifelong learning skills and personal development
- build on the University’s close ties with institutions in Europe and more widely
- support sustainable national and regional economic success.