Marketing is much more than just selling and promotion. It’s about sharing a product or service with the right customers. Now more than ever, marketing campaigns must be creative, engaging, and innovative in order to cut through the noise of the digital world.
Studying Marketing at Kent Business School, you’ll develop the essential skills needed to showcase a business, in a number of creative and innovative ways.
Accredited by the Chartered Institute of Marketing (CIM), our degree equips you with the digital, analytical, and strategic skills you need to launch a successful career as a marketer, and get you a head start towards your Level 5 CIM qualifications.
Reasons to study Marketing at Kent
Study at a ‘Triple Crown’ accredited business schoolOur expert teaching staff appear in the top 2% of researchers worldwideAll KBS students are eligible for employability support from enrolment until three years after graduation. You can also take part in our specialised Backpack to Briefcase schemeAccredited by the Chartered Institute of Marketing (CIM),where you are eligible to gain exemptions on CIM Level 5 qualificationsLearn alongside world-class researchers and industry expertsLaunch a start-up and become an entrepreneur at our ASPIRE centreGain support from Academic Peer Mentors and an Academic AdviserAdd a Year Abroad or Year in Industry for real-world experience or choose to launch your own self-employed venture in our 'Selfie Year'.
What you’ll learn
The Marketing course at Kent teaches you how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society.
Alongside your core marketing modules, you’ll have the option to explore important issues including sustainability, diversity in organizations, and the changing international environment in which companies operate.
See the modules you’ll study
"I began to question and analyse what I was learning. I still use these skills every day in my job, asking for raw data to justify media recommendations, challenging specialist team media plans and of course managing client expectations."
Abbie Clark, BSc Marketing graduate
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.
Knowledge and understanding
For programme aims and learning outcomes please see the programme specification below: