Sport Management (BA (Hons))

University of Kent the United Kingdom

For more information about Sport Management at University of Kent, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 years

Domestic course fees
find out

How you will study
find out

Course starts
September

International course fees
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All study options

About Sport Management at University of Kent

The School of Sport and Exercise Sciences provides a first-rate experience for students in an innovative and fast-growing department. We encourage a range of teaching methods for student learning, including traditional lectures and more student-centred approaches, such as problem-based learning scenarios. Our degree programme On this programme there is an emphasis on building up practical experience. There are lots of opportunities for applied learning in leisure and fitness centres, as well as at sports events and in sports development. In your first year, you take a series of introductory modules on the sports industries, sport and exercise psychology, and management principles. You choose optional modules from a range of sport-related and business modules. In your second year and final years, you study leadership in sport as well as marketing and promotion, and select further modules depending on your particular interests. You can also choose to focus on personal training, corrective exercise, and/or strength and conditioning. In your final year, you have the opportunity to complete a placement module within the sports industry, where you gain valuable experience and have the chance to apply the theory you have learnt in practice. Study resources Our laboratories are based in the £11 million Medway Park development, a regional centre of sporting excellence. They include the latest equipment, such as our: environmental chamber, which can recreate the atmosphere in the Brazilian jungle or at the top of Everestanti-gravity treadmill, originally developed to help NASA astronauts to exercise in spacecycling and rowing ergometers to measure anaerobic capacityisokinetic dynamometer to measure muscle and joint functionbrain and muscle stimulators3D motion video analysisimaging and treatment ultrasoundgait analysis and force pedalsblood testing and gas analysis equipmentrehabilitation gymnasium. Extra activities There is a thriving sports scene for students. Sports clubs at the Medway campus include athletics, badminton, basketball, cricket, football, kickboxing, rowing, taekwondo, Thai boxing and volleyball, plus women’s netball and men’s futsal and rugby. With our free shuttle bus, it’s also easy to join the sports clubs on the Canterbury campus. These include American football, archery, boxing, caving, canoeing, cheerleading, cycling, equestrian, fencing, floorball, golf, gymnastics, hockey, judo, karate, kendo, korfball, kung fu, lacrosse, mountaineering, sailing and windsurfing, skydiving, snooker and pool, snowsports, squash, swimming, surfing, tennis, trampolining, ultimate frisbee and women’s rugby. Professional network The School of Sport and Exercise Sciences has links to many sporting bodies. It works with companies such as Science in Sport and Team Sky, and with organisations such as: the NHSRFU (governing English rugby)English Institute of SportBritish CyclingUK SportWorld Anti-Doping AgencyUEFAUK SportMinistry of Defence. Sports scholarships  If you are already competing at county level or equivalent, you can apply for a sports scholarship from the University. One of our best-known graduates is Olympic gold medallist Susannah Townsend. During her time at Kent she had a sports scholarship and played for Canterbury Hockey Club (where she continues to play midfield).

The programme involves traditional lectures, tutor- and student-led seminars, tutorials and self-directed learning. Guest speakers and involvement with external sports organisations develop students' practical awareness and understanding of the sports industry. Strong links have been developed with the sports development departments and sports providers in Kent.

Theoretical modules are assessed through a combination of examinations and coursework. A number of the vocationally/practice-based modules will be assessed using a combination of coursework and observation.  Other methods of module assessment include presentations, reports, essays, peer assessment and time-constrained exercises. 

Knowledge and understanding

You gain knowledge and understanding of:

  • management processes, procedures and practices
  • concepts and marketing models within a sporting context
  • management of employees in sports industries
  • leadership theory and styles and the relevant models
  • contemporary and pervasive issues deepening and/or integrating core knowledge
  • social processes that influence individual and group behaviour
  • the framework of the areas of organisations' 'External Environment' and 'Management' in regards to markets, customers, people, operations, communications and IT, and business policy and strategy.

Intellectual Skills

You gain intellectual skills in the following:

  • academic study, including critical evaluation
  • effective self-management in terms of time, planning and behaviour, motivation, self-starting and enterprise
  • how to apply knowledge to solve familiar and unfamiliar problems in order to develop reasoned arguments and challenge assumptions
  • self-appraisal and reflection on practice
  • critical evaluation of arguments and evidence
  • the ability to recognise and respond to moral, legal, ethical and safety issues that relate to your studies.

Subject-specific skills

You gain subject-specific skills in the following areas:

  • creating, evaluating and assessing options in a range of business situations, applying concepts and knowledge appropriately
  • communicating effectively, orally and in writing, about business issues
  • conducting research into business and management issues, either individually or as part of a team
  • applying and evaluating relevant managerial skills to a range of vocational and professional situations
  • identifying, formulating and solving business decision-making problems using appropriate qualitative and quantitative tools.

Transferable skills

You gain transferable skills in:

  • communication, presentation, numeracy and IT
  • interactive skills and group work
  • problem solving 
  • self-management and time-keeping
  • how to identify and make use of information from various sources to assess ideas.

The programme aims to:

  • provide a multidisciplinary and interdisciplinary education
  • prepare students for the challenges of an expanding and rapidly changing sports industry, while providing them with a wide choice of career paths
  • provide an understanding of key concepts and skills within the field of management studies and how these are applied to the world of work
  • provide a critical knowledge and understanding of sport management
  • develop key transferable skills with applications in management
  • present a challenging and valuable educational experience through the integration of theory and practice.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will study find outHow long you will study3 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Notes about fees for this course

Full Time UK/EU: TBC EUR | Full Time Overseas: TBC EUR | Part Time UK/EU: TBC EUR | Part Time Overseas: N/A

Entry requirements for this course

Contact University of Kent to find course entry requirements.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at University of Kent to prepare for your chosen course:

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