Today's creative industries often depend upon individuals who can combine technical skills with the ability to meet design challenges. Fields such as mobile application design and dynamic web development are highly competitive. Virtual and Augmented Reality are becoming more ubiquitous. To succeed, you need a good understanding of the underlying digital technologies as well as the necessary design skills.
Teaching in the School of Engineering and Digital Arts has been rated as excellent. The programme is taught by a team of experts and industry professionals in the areas of web design and development, photography, mobile application development, 3D animation, games development, virtual and augmented reality. Most modules consist of a mixture of lectures, seminars, workshops and computer sessions and most are continuously assessed.
Applicants for September 2020 entry can apply for a scholarship of a £2,000 one-off payment. For more information and to apply, see DA VINCI Academic scholarship.
Our degree programme
In the following years, you develop in-depth knowledge in producing dynamic interactive web and mobile apps.
You also complete a final-year project based on your own interests. This could be an interactive web application, 3D animation or a short film, often produced in association with an industrial partner.
Kent graduates in this field have gone on to work for organisations such as Disney, BBC and Framestore.
If you wish, you can spend a year between the second and final years of study working in the creative industries. You gain valuable experience that can give you the edge when it comes to seeking employment after you graduate.
Year in industry
Your Year in Industry takes place between your second and final years. You can apply to companies offering either design or technology-oriented placements, depending on your own interests. As well as gaining invaluable workplace experience, you also have the chance to evaluate a particular career path, and, if your industrial placement goes well, you may be offered a job by that employer after graduation.
It is also possible to take this programme as a three-year degree without a Year in Industry. For details, see Multimedia Technology and Design.
Our continued investment ensures you have access to industry standard facilities. These include:
a production studio with extensive lighting grid and a permanent green screen with infinity curve; the main studio has 100m2 of filming and performance space
Sony video cameras
We have close links with those working in the creative industries and have worked with industry practitioners including:
the Moving Picture Company (MPC)
BAFTA award-winning documentary filmmakers.
Our students have 24-hour access to our extensive air-conditioned computer suites and are able to take advantage of dedicated photographic, and production studios, with green-screen, motion-capture and 3D scanning facilities. Our Digital Media Hub provides a unique opportunity to work alongside industry on client-led projects.
Most modules consist of a mix of lectures, seminars, studio work, computer sessions and private study. The computer workstations in our multimedia laboratories are equipped with current industry-standard software.
The majority of the modules contain design and project work, and are continuously assessed; some modules also have an end-of-year examination.
The specialist project at Stage 3 is assessed by a written report, a critique and, of course, the outcome of the project itself. Both Stage 2 and 3 marks count towards your degree result.
Knowledge and understanding
You gain knowledge and understanding of:
- how audio, visual and verbal conventions through which sounds, images and words take meaning
- fundamental concepts of IT and software engineering
- the creative processes involved in visual design
- computer, audio, video and film technology, including digital television and DVD
- the multimedia authoring process
- fundamentals of 3D modelling and animation
- key production processes and professional practices relevant to the multimedia industry
- legal, ethical and regulatory frameworks, which affect the development of multimedia applications
- the role of technology in terms of multimedia production, access and use
- aspects of the core subject areas from the perspective of a commercial or industrial organisation.
You develop intellectual skills in:
- how to examine multimedia applications critically
- awareness that technologies are rapidly changing and that you should expect to update your knowledge throughout your working life
- understanding the objectives, constraints and conditions of a commercial environment, including financial and time constraints
- the ability to design and develop software based on an analysis of system requirements
- how to carry out research and integrate information and data from a variety of sources for essays, projects and multimedia applications
- analysing problems and developing solutions based on technical, aesthetic and economic factors
- evaluating your own work in a reflexive manner with reference to academic and professional issues
- how to analyse, interpret and exercise critical judgement in the understanding and evaluation of multimedia applications
- applying some of the intellectual skills specified for the programme from the perspective of a commercial or industrial organisation.
You gain subject-specific skills in the following areas:
- scripting and programming languages in the implementation of interactive applications
- implementing software solutions using structural and object-oriented languages
- developing specific proficiencies in utilising a range of multimedia design tools including 3D modelling, animation, video editing, image manipulating and multimedia authoring
- integrating text, graphics and time-based elements to produce effective websites
- the ability to initiate, develop and realise distinctive and creative applications which demonstrate the effective manipulation of multimedia assets
- how to utilise a range of research skills, for example, research into potential audiences and markets, as a production tool
- the ability to prepare technical reports and presentations as well as storyboards as part of the multimedia project development cycle
- applying management techniques to the planning, resource allocations and execution of a design project
- how to apply some of the subject-specific skills specified for the programme from the perspective of a commercial or industrial organisation.
You gain transferable skills in:
- IT, including word processing, email and the use of information from online and electronic sources
- communicating effectively with others as a member of a team
- the effective management of resources and time and the ability to organise and prioritise tasks
- flexible thinking, including the ability to be open to new and alternative ideas
- how to manage and carry a project through to delivery.
The programme aims to:
- provide a multidisciplinary education for students who seek professional careers in the field of multimedia technology and design
- produce graduates who have an informed, critical and creative approach to understanding communication through multimedia in contemporary society
- prepare students to meet the challenges of a broad and rapidly changing field while providing them with a wide choice of careers
- create an atmosphere of co-operation and partnership between staff and students, and offer the students an environment where they can develop their potential
- give an opportunity to gain experience as a multimedia practitioner working in a professional environment
- develop employment-related skills, including an understanding of how you relate to the structure and function in an organisation, via a year in industry.