Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff.
Kent Business School (KBS) is a top 30 UK business school for academic teaching, student satisfaction and graduate employment prospects. You are taught by specialist lecturers, as well as by leading experts currently in business.
Our degree programme
In your first year, you study accounting, management, financial reports and statistics for business, and are given a detailed introduction to marketing in a global context.
In your second and final years, you can choose from a range of modules related to marketing, which cover strategy, research, digital marketing, international marketing, branding and enterprise. Alongside your specialist marketing modules, you can choose modules from a selection that covers all aspects of business management.
Year in industry
You spend a year working between your second and final year – we have a Placement Officer who can give advice and guidance. In previous years, students have spent their year in industry with:
- Chase Anderson
- Cummins Power Generation
- Enterprise Rent-A-Car
- General Electric
- Lloyds Banking Group
Students have also worked in corporations in Athens, Dubai, Ghana, Hong Kong, Mauritius and Shanghai.
Spending a year in industry gives you invaluable workplace experience, which greatly enhances your employment prospects and also helps you in your final year at university, allowing you to put your academic learning into a real-world context.
You have the option to take this programme as a three-year degree, without the year in industry. For details, see Marketing.
There are a number of student-run Kent Business and Kent Enterprise societies for you to join. These organise regular events with guest speakers from industry and support budding entrepreneurs with their ventures.
Alongside your lectures and seminars, you can also interact directly with the business community. Special events and schemes offered in previous years within Kent Business School include:
- workshops and seminars
- business challenges
- enterprise initiatives, including the Business Start-Up Journey
- networking events.
Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.