Marketing with a Year in Industry (BSc (Hons))

University of Kent the United Kingdom

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The award
BSc (Hons)

How long you will study
4 Years

Domestic course fees
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How you will study
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Course starts

International course fees
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About Marketing with a Year in Industry at University of Kent

Marketing is much more than just selling and promotion. It’s about sharing a product or service with the right customers. Now more than ever, marketing campaigns must be creative, engaging and innovative in order to cut through the noise of the digital world. Studying Marketing with a Year in Industry at Kent Business School, you develop the essential skills needed showcase a business, in a number of creative and innovative ways. You take a Year in Industry following your second year of study, enabling you to apply your expertise in a work setting and earn a salary, too. Accredited by the Chartered Institute of Marketing (CIM), our degree equips you with the digital, analytical, and strategic skills you need to launch a successful career as a marketer, and get you a head start towards your Level 4 or Level 6 CIM qualifications.   Reasons to study Marketing at Kent Study at a Triple accredited business schoolAccredited by the Chartered Institute of Marketing (CIM)Be eligible to gain a CIM-certified qualification alongside your degree which is recognised by industry professionalsCareers support from enrolment to three years after you graduateOur expert teaching staff appear in the top 2% of researchers worldwideOur Backpack to Briefcase scheme offers workshops and skills developmentLearn alongside world-class researchers and industry expertsLaunch a start-up and become an entrepreneur at our ASPIRE centreGain support from Academic Peer Mentors and an Academic Adviser What you’ll learn The Marketing course at Kent teaches you how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society. Alongside your core marketing modules, you’ll have the option to explore important issues including sustainability, diversity in organizations, and the changing international environment in which companies operate. You’ll also get hands-on experience via in-class live case studies from visiting speakers, enterprise challenges, and company visits. See the modules you’ll study  "I began to question and analyse what I was learning. I still use these skills every day in my job, asking for raw data to justify media recommendations, challenging specialist team media plans and of course managing client expectations,"  Abbie Clark, BSc Marketing graduate

Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.

Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.

As part of your studies it is also possible to take a foreign language module in stage 1 and for students going on a Year Abroad in year 1 and 2 subject to programme requirements. Alternatively, our university also offers language courses as part of extra-curricular activities.

Knowledge and understanding

Intellectual Skills

Subject-specific skills

Transferable skills

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBSc (Hons)How you will study find outHow long you will study4 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Notes about fees for this course

Full Time UK/EU: TBC EUR | Full Time Overseas: TBC EUR

Entry requirements

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What students think about University of Kent

    Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

    “Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

    “The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

    “I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

    Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

    “I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

    “The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

    Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

    “I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

    “Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”

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