Marketing is much more than just selling and promotion. It’s about sharing a product or service with the right customers. Now more than ever, marketing campaigns must be creative, engaging and innovative in order to cut through the noise of the digital world.
Studying Marketing with a Year in Industry at Kent Business School, you develop the essential skills needed showcase a business, in a number of creative and innovative ways. You take a Year in Industry following your second year of study, enabling you to apply your expertise in a work setting and earn a salary, too.
Accredited by the Chartered Institute of Marketing (CIM), our degree equips you with the digital, analytical, and strategic skills you need to launch a successful career as a marketer, and get you a head start towards your Level 4 or Level 6 CIM qualifications.
Reasons to study Marketing at Kent
Study at a Triple accredited business schoolAccredited by the Chartered Institute of Marketing (CIM)Be eligible to gain a CIM-certified qualification alongside your degree which is recognised by industry professionalsCareers support from enrolment to three years after you graduateOur expert teaching staff appear in the top 2% of researchers worldwideOur Backpack to Briefcase scheme offers workshops and skills developmentLearn alongside world-class researchers and industry expertsLaunch a start-up and become an entrepreneur at our ASPIRE centreGain support from Academic Peer Mentors and an Academic Adviser
What you’ll learn
The Marketing course at Kent teaches you how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society.
Alongside your core marketing modules, you’ll have the option to explore important issues including sustainability, diversity in organizations, and the changing international environment in which companies operate. You’ll also get hands-on experience via in-class live case studies from visiting speakers, enterprise challenges, and company visits.
See the modules you’ll study
"I began to question and analyse what I was learning. I still use these skills every day in my job, asking for raw data to justify media recommendations, challenging specialist team media plans and of course managing client expectations,"
Abbie Clark, BSc Marketing graduate
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.
As part of your studies it is also possible to take a foreign
language module in stage 1 and for students going on a Year Abroad in
year 1 and 2 subject to programme requirements. Alternatively, our
university also offers language courses as part of extra-curricular activities.
Knowledge and understanding