Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff.
Kent Business School (KBS) is a top 20 UK business school for academic teaching, student satisfaction and graduate employment prospects. You are taught by specialist lecturers, as well as by leading experts currently in business.
As a student at Kent Business School, you also have the opportunity to gain the Chartered Management Institute’s (CMI) Level 5 Professional Diploma in Management and Leadership alongside your degree.
Our degree programme
In your first year, you study accounting, management, financial reports and statistics for business, and are given a detailed introduction to marketing in a global context.
In your second and final years, you can choose from a range of modules related to marketing, which cover strategy, research, digital marketing, international marketing, branding and enterprise. Alongside your specialist marketing modules, you can choose modules from a selection that covers all aspects of business management.
Year in industry
Many Marketing students choose to take a year in industry after the second year of the programme. For more details, see Marketing with a Year in Industry.
You don’t have to make a decision before you enrol at Kent but certain conditions apply.
There are a number of student-run Kent Business and Kent Enterprise societies for you to join. These organise regular events with guest speakers from industry and support budding entrepreneurs with their ventures.
Alongside your lectures and seminars, you can also interact directly with the business community. Special events and schemes offered in previous years within Kent Business School include:
- workshops and seminars
- business challenges
- enterprise initiatives, including the Business Start-Up Journey
- networking events.
Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.