For more information about Political Strategy and Communication at University of Kent Brussels School of International Studies, please visit the webpage using the button above.

The award
MA

How long you will study
12 - 24 Months

Domestic course fees
EUR 18850 per year

How you will study
full-time, part-time

Course starts
September, January

International course fees
EUR 18850 per year

All study options

About Political Strategy and Communication at University of Kent Brussels School of International Studies

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client's policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility.

What are the appropriate forms of communication for a politician? What forms of 'spin' can work, and which do journalists see through? What are effective ways of framing a client's perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMAHow you will studyFull-time, Part-timeHow long you will study12 - 24 months
    Course startsSeptember, JanuaryDomestic course feesEUR 18850 per yearInternational course feesEUR 18850 per year

Notes about fees for this course

Please note that the fees displayed here are for the full-time study option. If you wish to study part-time, these fees are displayed on the institution course page.

Entry requirements

Please see our International website for entry requirements by country and other relevant information. Due to visa restrictions, international fee-paying students cannot study part-time unless undertaking a distance or blended-learning programme with no on-campus provision.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.

For detailed information see our English language requirements web pages.

What students think about University of Kent Brussels School of International Studies

    MA International Migration Student

    "I’m enrolled in the MA in International Migration and enjoying studying again in a different environment. I’d previously been working in Paris with Roma migrants, specifically working on a project of access to education for Roma children living in the makeshift camps around Paris. This project was a serious challenge having recently graduated (LLB in Law and European legal studies from Aberdeen in 2014), but it was a fantastic learning experience of hands-on work. Having developed new skills in project management and human rights issues around migration I thought about pursuing my studies further to gain a global understanding on migration issues. 

    I was a little anxious at the idea of hitting the books again, especially from a political science perspective. However, bringing this experience into this Masters has been great and so many of the students have different backgrounds, professionally and academically, which makes interesting discussions!

    Life in Brussels and at BSIS has been great so far. The diversity in this city is amazing, whether at school or outside of it. Being at the heart of the European Union, there’s always something going on. I could definitely get used to this!"

    Lucie Thomas, United Kingdom

    MA International Development Student

    "I am enrolled in the International Development Master. After finishing my Bachelor’s in Law and Political Science, I worked in an international legal NGO based in Spain and at the United Nations headquarters in Geneva as human rights consultant. I chose this Master program because it links my interest fields, human rights, development, and gender. The International Development Master is, without doubt, providing me new views and approaches to the many topics of international development. I am sure that it will strengthen your critical thinking and challenge you in many ways."

    Alazne Irigoien, Spain

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