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The award
MA

How long you will study
1 year

Domestic course fees
EUR 17350 per year

How you will study
full-time

Course starts
January, September

International course fees
EUR 17350 per year

All study options

About Political Strategy and Communication at University of Kent Brussels School of International Studies

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility. What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

The aims of the MA in Political Strategy and Communication are to:

  • provide students with a research-active teaching environment which provides a good grounding in the study of Social Science in general, in political strategy, and in the communication of political positions in particular;
  • offer a critical perspective of the interplay between International Relations and European Politics as they relate to the process of creating a strategy for dealing with political issues, and communicating effectively the issues and positions on the basis of that strategy, in order to influence outcomes at the European and national levels;
  • ensure that students acquire a solid understanding of methodologies for the study of Social Science in general, and in the application of those understandings to the study of political strategy in particular;
  • ensure that students acquire a solid understanding of major theoretical approaches to policy making and policy analysis, the historical development of the contemporary European policy landscape, and the application of theoretical and historical knowledge to the analysis and understanding of contemporary issues and cases in the field, with particular emphasis on the manner in which policies, positions, perspectives, and attitudes are communicated; 
  • ensure that students acquire the necessary skills for advanced assessment of contemporary problems in European politics, society, and economy, and their solutions;
  • develop students’ general research skills and personal skills (transferable skills).

Programme Structure:

The MA in Political Strategy and Communication is offered in both the Standard (90 ECTS credits) and the Extended version (120 ECTS credits) and in each case students may take the programme with or without a secondary specialisation.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMAHow you will studyFull-timeHow long you will study1 year
    Course startsJanuary, SeptemberDomestic course feesEUR 17350 per yearInternational course feesEUR 17350 per year
  • The awardMAHow you will studyPart-timeHow long you will study2 years
    Course startsJanuary, SeptemberDomestic course feesEUR 8675 per yearInternational course feesEUR 8765 per year
  • The awardMAHow you will studyFull-timeHow long you will study18 months
    Course startsJanuary, SeptemberDomestic course feesEUR 24700 per yearInternational course feesEUR 24700 per year
  • The awardMAHow you will studyPart-timeHow long you will study3 years
    Course startsJanuary, SeptemberDomestic course feesEUR 12350 per yearInternational course feesEUR 12350 per year

Entry requirements

A first or upper-second class honours degree or a GPA of at least 3.0/4.0 in a relevant subject or equivalent. For other international entry requirements, please contact the School.

What students think about University of Kent Brussels School of International Studies

    MA International Migration Student

    "I’m enrolled in the MA in International Migration and enjoying studying again in a different environment. I’d previously been working in Paris with Roma migrants, specifically working on a project of access to education for Roma children living in the makeshift camps around Paris. This project was a serious challenge having recently graduated (LLB in Law and European legal studies from Aberdeen in 2014), but it was a fantastic learning experience of hands-on work. Having developed new skills in project management and human rights issues around migration I thought about pursuing my studies further to gain a global understanding on migration issues. 

    I was a little anxious at the idea of hitting the books again, especially from a political science perspective. However, bringing this experience into this Masters has been great and so many of the students have different backgrounds, professionally and academically, which makes interesting discussions!

    Life in Brussels and at BSIS has been great so far. The diversity in this city is amazing, whether at school or outside of it. Being at the heart of the European Union, there’s always something going on. I could definitely get used to this!"

    Lucie Thomas, United Kingdom

    MA International Development Student

    "I am enrolled in the International Development Master. After finishing my Bachelor’s in Law and Political Science, I worked in an international legal NGO based in Spain and at the United Nations headquarters in Geneva as human rights consultant. I chose this Master program because it links my interest fields, human rights, development, and gender. The International Development Master is, without doubt, providing me new views and approaches to the many topics of international development. I am sure that it will strengthen your critical thinking and challenge you in many ways."

    Alazne Irigoien, Spain

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