The course is relevant if you have already studied marketing and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject. The course forms the cornerstone of the Marketing MSc suite (with includes more specialist routes in International Marketing or Marketing Communications) and allows a broad approach with a choice of option modules.
We ground our marketing courses in real-world issues with opportunities for you to put marketing theory into practice; through the use of live case studies, an online marketing simulation, and by encouraging you to enter marketing competitions such as the annual Institute of Direct & Digital Marketing (IDM) competition. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on a combination of individual and group work.
We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing. Key areas of study include Strategic Marketing, Integrated Marketing Practice, and Behavioural Analysis, with a choice of option modules in areas of International Marketing and Marketing Communications. The dissertation enables you to research a marketing issue of your choice, allowing you to further specialise your knowledge, or pursue an area of marketing you're passionate about.
We have a great track record of delivering marketing courses here at Huddersfield. In fact, we were the first academic institution to teach a dedicated marketing degree in the whole country.In 2017, we celebrated 50 years of delivering marketing courses at Huddersfield