DDM Marketing Information Systems (MSc)

University of Groningen the Netherlands

For more information about DDM Marketing Information Systems at University of Groningen, please visit the webpage using the button above.

The award

How long you will study
24 Months

Domestic course fees
EUR 2083 per year

How you will study

Course starts

International course fees
EUR 14600 per year

All study options

About DDM Marketing Information Systems at University of Groningen

Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is the Master's programme for you!

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing & Information Systems.

In Groningen, the focus is on customer relations and insights. You will learn how to collect customer data and how to analyse these using the latest and most advanced marketing research methods. Also, you will be trained in methods that allow you to analyse and model secondary data and big data, to track the marketing performance of firms and generate new customer insights. In Münster, the programme is founded on two pillars: value-based marketing and information systems. You will learn how marketing programs can be designed to create value for both customers and firms.

All students will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster. Note that you cannot directly apply for the two-year DD MSc as such. Instead, you have to apply for the second year in Münster after you have completed the first semester of the MSc in Marketing - MI track in Groningen.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study24 months
    Course startsSeptemberDomestic course feesEUR 2083 per yearInternational course feesEUR 14600 per year

Entry requirements for this course

Contact University of Groningen to find course entry requirements.

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