DDM Strategic Marketing Intelligence (MA, MSc)

the Netherlands

For more information about DDM Strategic Marketing Intelligence at University of Groningen, please visit the webpage using the button above.

The award
MA, MSc

How long you will study
24 Months

Domestic course fees
EUR 2168 per year

How you will study
full-time

Course starts
September

International course fees
EUR 15900 per year

All study options

About DDM Strategic Marketing Intelligence at University of Groningen

Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) profile and an MSc in Strategic Marketing Management.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMA, MScHow you will studyFull-timeHow long you will study24 months
    Course startsSeptemberDomestic course feesEUR 2168 per yearInternational course feesEUR 15900 per year

Entry requirements

GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180).

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Econometrics and Operations Research, Economics and Business Economics, International Business,Technology Management.

What students think about University of Groningen

    If I had to choose a Master's programme again, I would be on a flight to Groningen.

    Ana Quintana, Mexico, Strategic Innovation Management

    I gained a Bachelor's degree in Management & Marketing in Mexico City before I came to the Netherlands to undertake my Master's programme. During my Bachelor's studies, I spent a semester in Canada and I wanted to expand my international (study) experiences before starting work. I was keen to focus on innovation which is not usually offered in Mexico hence the combination of Innovation and Strategy in one programme directed me to Groningen.

    My Master's thesis dealt with Innovation in family businesses and I now benefit from the intense research modules offered during the programme. Now I am working as a Promotion Manager in charge of the several customer loyalty programs offered by one of Mexico's biggest hotel chains. Although the Master's program was rather theoretical, I feel that it prepared me very well for my current job. 

    There was nothing about Groningen that I did not like: the city is just beautiful. I especially enjoyed going everywhere by bike, the variety of offers for students and, of course, the Queensday (now Kings Day) celebrations. Groningen has everything to make (foreign) students feel at home.

    Looking back a year after my return to Mexico, I feel that I especially enjoyed getting to know Dutch culture. In addition, the courses offered and the beauty of the city made my stay in Groningen an unforgettable experience. If I had to choose a Master's programme again, I would be on a flight to Groningen.

    I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law

    Lejla Terzimehic, Bosnia and Herzegovina, Global Criminal Law

    Thanks to the European Commission Scholarship and the Talent Grant from the University of Groningen, I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law that I am most passionate about, at one of the oldest and most prestigious European universities.

    Being very intellectually challenging, the master programme truly met my expectations. Sharing knowledge with my colleagues, all coming from different legal traditions, and learning from inspiring professors enriched me with the skills I hadn't attained during my previous education.

    What I found to be the most beneficial is that the Dutch education system which, taught us to develop a critical opinion on law-related issues. Moreover, this master programme had a unique approach in tackling controversial contemporary legal issues. Due to its strong comparative emphasis, it encouraged us to keep at constant track with our national law, which is of a huge significance.

    Both the master and a 6-month long internship at the International Criminal Tribunal for The Former Yugoslavia strengthened my belief in Justice. Furthermore, besides this academic benefit, I believe that studying abroad unequivocally broadens our horizons and tests prejudices we even are not aware of.

Photos from University of Groningen

Videos from University of Groningen

Location of University of Groningen

University of Groningen main campus is shown on the map below:

Read more about studying in the Netherlands

Join Our Newsletter

×

Sign up to StudyLink.com today for free and be the first to hear about any new study abroad opportunities

Subscribe Now