DDM Strategic Marketing Intelligence (MA, MSc)

For more information about DDM Strategic Marketing Intelligence at University of Groningen, please visit the webpage using the button above.

The award
MA, MSc

How long you will study
24 months

Domestic course fees
EUR 2060

How you will study
full-time

Course starts
September

International course fees
EUR 8300

All study options

About DDM Strategic Marketing Intelligence at University of Groningen

Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!

The double degree program combines the expertise in MarketingIntelligence from Groningen with the expertise on StrategicMarketing from the BI Norwegian Business school in Oslo.

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics:marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value. 

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Oslo.Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and anMSc in Strategic Marketing Management.

Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!

The double degree program combines the expertise in MarketingIntelligence from Groningen with the expert is on StrategicMarketing from the BI Norwegian Business school in Oslo.

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics:marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value. 

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Oslo.Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and anMSc in Strategic Marketing Management.

After your studies

Job prospects

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve,your degree will be highly valued on the labour market.

FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies. Check: http://www.rug.nl/feb/career-services/

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve,your degree will be highly valued on the labour market.

FEB Careers Company
To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies. Check: http://www.rug.nl/feb/career-services/

Job examples

  • Brand or Product manager (national or international)
  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert or Database analyst
  • Researcher at a university (Research Master's & PhD programmes)
Download brochureDownload brochureDownload brochure

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMA, MScHow you will studyFull-timeHow long you will study24 months
    Course startsSeptemberDomestic course feesEUR 2060International course feesEUR 8300

Entry requirements

Admission requirements

Specific requirementsMore information
certified competences

GMAT/GRE; for specific scores (and exemptions), see http://www.rug.nl/(...)ication/intl-route/1

grade list

A certified grade list(s) is considered in the evaluation.

language test

TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores, see: http://www.rug.nl/(...)ication/intl-route/1

previous education

To be eligible for admission to this double degree programme,you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialization MI). After the first semester you can apply for the add-on year in Oslo. transnational companies take place based on grades and motivation.

Open to students on the Marketing Intelligence track of the MScin Marketing with an average grade of at least 7.2

For more information, see: http://www.rug.nl/(...)ication/intl-route/1

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/(...)rt/admissions-office

Admission requirements

Specific requirementsMore information
previous education

To be eligible for admission to this double degree programme,you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialization MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Intelligence track of the MScin Marketing with an average grade of at least 7.2

For more information, see: http://www.rug.nl/(...)plication/nl-route/1

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/(...)rt/admissions-office

Language requirements

ExamMinimum score
IELTS overall band6.5
IELTS writing5.5
IELTS speaking6
TOEFL paper based575
TOEFL internet based90

What students think about University of Groningen

    If I had to choose a Master's programme again, I would be on a flight to Groningen.

    Ana Quintana, Mexico, Strategic Innovation Management

    I gained a Bachelor's degree in Management & Marketing in Mexico City before I came to the Netherlands to undertake my Master's programme. During my Bachelor's studies, I spent a semester in Canada and I wanted to expand my international (study) experiences before starting work. I was keen to focus on innovation which is not usually offered in Mexico hence the combination of Innovation and Strategy in one programme directed me to Groningen.

    My Master's thesis dealt with Innovation in family businesses and I now benefit from the intense research modules offered during the programme. Now I am working as a Promotion Manager in charge of the several customer loyalty programs offered by one of Mexico's biggest hotel chains. Although the Master's program was rather theoretical, I feel that it prepared me very well for my current job. 

    There was nothing about Groningen that I did not like: the city is just beautiful. I especially enjoyed going everywhere by bike, the variety of offers for students and, of course, the Queensday (now Kings Day) celebrations. Groningen has everything to make (foreign) students feel at home.

    Looking back a year after my return to Mexico, I feel that I especially enjoyed getting to know Dutch culture. In addition, the courses offered and the beauty of the city made my stay in Groningen an unforgettable experience. If I had to choose a Master's programme again, I would be on a flight to Groningen.

    I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law

    Lejla Terzimehic, Bosnia and Herzegovina, Global Criminal Law

    Thanks to the European Commission Scholarship and the Talent Grant from the University of Groningen, I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law that I am most passionate about, at one of the oldest and most prestigious European universities.

    Being very intellectually challenging, the master programme truly met my expectations. Sharing knowledge with my colleagues, all coming from different legal traditions, and learning from inspiring professors enriched me with the skills I hadn't attained during my previous education.

    What I found to be the most beneficial is that the Dutch education system which, taught us to develop a critical opinion on law-related issues. Moreover, this master programme had a unique approach in tackling controversial contemporary legal issues. Due to its strong comparative emphasis, it encouraged us to keep at constant track with our national law, which is of a huge significance.

    Both the master and a 6-month long internship at the International Criminal Tribunal for The Former Yugoslavia strengthened my belief in Justice. Furthermore, besides this academic benefit, I believe that studying abroad unequivocally broadens our horizons and tests prejudices we even are not aware of.

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