Our 100% online and part-time BA (Hons) Business and Marketing (Top-up) allows students who have previously completed a Foundation Degree or HND (or equivalent) in a Business related field to top up their existing qualification and achieve a specialised BA Business and Marketing degree from a top UK university.
Developed by subject experts, the course provides students with a coherent study of business management and marketing activities within the context of an increasingly globalised environment. The topics covered also equip students with a broad knowledge of the key aspects of business and marketing as they apply to a range of business sectors.
Suitable for anyone wishing to pursue a career in business, and marketing in particular, this course will enable students to study areas such as the global business environment, business strategy, international marketing strategy and eBusiness and marketing.
The BA (Hons) Business and Marketing (Top-up) is made up of the following modules and, upon completion, is equal to a total of 120 credits.
Level 6 modules:
- International Marketing Strategy (15 credits)*
- Business Strategy (15 credits)*
- Global Business Environment (15 credits)*
- Marketing Research (15 credits) *
- Advanced Business Project (30 credits)*
- eBusiness and Marketing (15 credits)
- Services Marketing (15 credits)
- Business Law (15 credits)
* These modules are core and must be passed in order to achieve the award.
Learning and assessment
Studying online gives you the freedom to study when and where it suits you - at home, during your lunch hour or anywhere else you have internet access.
All of our online courses have an indicative study duration which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It's possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.
All of our courses have regular start dates throughout the year. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.
Teaching methods and style
As we are a 100% online university, we utilise a virtual learning environment instead of a traditional campus. The system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials.
This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. All courses are delivered in English only.
You are supported throughout your course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor. To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.
We adopt an assignment-based approach to assessment instead of exams.
You are always aware of your current provisional grade right from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve.
We believe that this transparency gives you the information you need to make the most of your course. We achieve this by:
- showing your marks clearly in your gradebook, which can be viewed whenever you log onto the learning platform
- the rapid turnaround of work assessed to ensure that your gradebook is always up to date
- assessing your work throughout the module rather than waiting for end of year exams
- ensuring you have regular contact with your Student Adviser
- the simplicity and transparency in the design of our assessment criteria
We also have a policy of ensuring that work submitted by students is authentic. As well as the fact that all work is frequently assessed, we use a well-established electronic monitoring system to check for plagiarism.
We are dedicated to improving employability amongst our graduates. Our online courses give you the opportunity to improve your career prospects and earning potential with a mix of key skills that are directly transferable to the workplace.
A business and marketing degree will equip you with a wide range of skills making you highly prized by employers in a variety of industries and professions; the subject-specific awareness you'll develop covers business environment trends, business strategy and problem-solving techniques, the nature and purposes of the various business functions, key concepts within marketing and sales functions, marketing research and much more.
Graduates from this programme will develop a number of transferable, career-related skills including communication, IT, numeracy, problem-solving, collaboration and much more.