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The award
MSc

How long you will study
1 year

Domestic course fees
GBP 13800 per year

How you will study
full-time

Course starts
September

International course fees
GBP 20100 per year

All study options

About Marketing and Business Analysis at The University of Edinburgh Business School, University of Edinburgh

Our MSc in Marketing and Business Analysis will provide you with the theoretical foundations of marketing and the data analysis and business modelling techniques that are increasingly being used to shape and inform business decisions. Combining expertise in both marketing and management science, the programme prepares students for careers in both of these fields.

Programme overview

Delivered by the School's Marketing faculty in collaboration with its Management Science Group, our MSc will give you a theoretical understanding of marketing and management science from both an academic and practitioner's perspective, as well as the ability to explain, critique and apply business analysis techniques to address marketing and business problems. The programme will also enable you to understand how marketing research methods are applied and to undertake qualitative and quantitative research of your own.

Programme structure

The first term (Sep-Dec) of the programme will consist of four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses, many of which are devised by the School's Management Science Group, and which will allow you to tailor your studies towards your chosen career path. Option courses include Marketing and Society, Understanding Brands, Credit Risk Management and Data Mining. The dissertation is written over the summer (Jun-Aug) and is overseen by an academic supervisor.

industry links

A strong academic base, passionate faculty and international student body will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and as a student you will benefit from the expertise of a range of high-profile guest speakers. Recent speakers have been the Database Marketing Manager at Sainsbury's Bank, the Head of Group Analytics at RBS, and the Chief Financial Officer at Siemens. Talks have covered a range of topics, including digital marketing strategies for banks and marketing analysis for online games.

Career development

Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.

The MSc in Marketing and Business Analysis offers students an in-depth and balanced study of the marketing and management science disciplines. This enables students to acquire expertise and skills related to their interests and their intended career trajectory.

This programme could lead to a multitude of roles, including:

  • Account managers
  • Advertising managers - in marketing departments for business, public sector and nonprofit organisations
  • Brand managers / Brand development manager
  • Consumer researchers
  • Data insight analyst
  • Digital marketing managers / executive
  • Innovation marketing manager
  • Market analysts / data analyst
  • Market researchers
  • Marketing campaign analyst
  • Marketing fundraisers, community fundraiser, digital fundraising manager
  • Marketing managers/directors - in marketing departments for businesses, public sector and nonprofit organisations
  • Product managers / Product development managers
  • Public relations managers
  • Research director - trend analyst
  • Sales directors / Sales account managers
  • Social researchers
  • Trade marketing manager

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesGBP 13800 per yearInternational course feesGBP 20100 per year

Entry requirements

Entry requirements

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

Academic background

  • An undergraduate degree in a business or management related subject with some quantitative elements is normally required.
  • Candidates with degrees in science, mathematics, engineering, informatics or statistics will also be considered.
  • Candidates with a very good Honours degree in a numerate or quantitative subject area or relevant business experience will be considered on an individual basis.

Supporting your application

  • Relevant work experience is not required but may increase your chances of acceptance.
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

Applications from current undergraduates

Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date.

International qualifications

The minimum academic requirement is a UK 2:1 honours degree in a related subject or an equivalent international qualification.

Some examples of equivalent qualifications:

  • Canada: mid B+; 3.3+ (4 point scale); 7.3/8+ (9 point scale)
  • China: 80-85%+; B+
  • Germany: 2.5+ (reverse 5 point scale); Sehr Gut/Gut
  • India: 1st Class degree (60%+)
  • Nigeria: 2:1
  • South Africa: 2:1/1st
  • USA: GPA 3.25+ (4 point scale)

If your home country is not listed above, consult the minimum grade point average (GPA) required by following the link below.

Country-specific advice for international students

Important points

  • The ranking of the university at which you studied is considered when we determine whether or not your degree is equivalent to a first or upper second-class honours degree in the UK.
  • If your degree is not of the required standard and you do not have highly relevant work or other experience, we will normally reject your application.
  • Meeting the degree requirement doesn

What students think about The University of Edinburgh Business School, University of Edinburgh

    Erin Bembe, full time MBA

    After I graduated in 2010 with a BA in Economics, I became a Financial Specialist at the Federal Highway Administration in Washington DC. I returned to study as I had progressed as far as I could in my current role and I also wanted to move from the public sector into the private sector. I chose the University of Edinburgh for its global reputation, its location, and because of the length of the MBA programme (1 year compared to 2 in the US).

    The MBA is an intense full-time program providing an overview of business with the option to specialize in an area of interest. There is a strong focus on sustainability and corporate social responsibility as well as the development of leadership and other soft skills. Because the school is so well placed in Europe and has such a good reputation, it attracts students from all over the world, providing a diverse and stimulating learning environment. The opportunities to learn beyond the classroom – from international business treks to case competitions and undergraduate mentoring programs are vast.

    The programme allowed me to develop both my technical skills and my soft skills which were instrumental in landing me my current job. I am now a Senior Financial Analyst for Johnson & Johnson and was introduced to my current company through the programme’s Capstone project.

    Having an alumni community that I can tap into is important to me. The network I’ve built thus far has been a huge support in my post-MBA life. The programme is quite rigorous and the city can be a huge distraction, so it’s essential to find the right balance between studying and enjoying all that Edinburgh has to offer. Make sure to take advantage of all the opportunities the school provides for development outside of the classroom – the multiple clubs, volunteering opportunities, projects, guest lecturers, and career services.

    Tim Puddy, Masters in International Human Resource Management

    Prior to moving to Edinburgh I completed a BA in Management from the University of York. During the course of the degree I spent a placement year working at the Pharmaceutical Company GlaxoSmithKline. I worked within the Human Resource Development team concerning their future leader programmes.

    I went back to study as I enjoy the stimulating and liberating environment available in academia, and wanted to pursue my interest in HRM. Edinburgh University is an elite university, but more specifically, the Business School provided a route to CIPD accreditation which is key in HRM careers. Being by definition an international programme, the IHRM cohort is also very international and therefore we get so many new perspectives on issues. We have been taught about crucial areas of HRM as well as having particular focuses on the issues an international context brings. These concepts were reinforced during a class trip to Helsinki.

    The CIPD accreditation is hugely important, but to have a deep theoretical background in topical HR issues is even more so. The Reward Management module in particular has helped me get a job in this area as I will be working in reward management for Virgin Money. I will also be maintaining links with the health sector.

    Edinburgh itself is beautiful, vibrant and quaint all at the same time. It is also walkable which is very important to me. I love a good view, and Edinburgh is spoilt with these! Of course its culture and arts scene aren’t too far behind. The city will, I am sure, hold a special place in everyone’s memories so keeping in touch is crucial personally as well as professionally. I encourage new students to make the most of what Scotland and the Business School have to offer.

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