For more information about Marketing and Business Analysis at The University of Edinburgh Business School, University of Edinburgh, please visit the webpage using the button above.
How long you will study
Domestic course fees
GBP 16400 per year
How you will study
International course fees
GBP 23950 per year
Our MSc in Marketing and Business Analysis will provide you with the theoretical foundations of marketing and the data analysis and business modelling techniques that are increasingly being used to shape and inform business decisions. Combining expertise in both marketing and management science, the programme prepares students for careers in both of these fields.
Marketing and Business Analysis Programme Structure
An overview of the MSc in Marketing and Business Analysis programme structure, including course information for both semesters.
This programme runs for one academic year, starting in mid-September and ending in August. At the start of the programme, you study compulsory courses, which are undertaken in semester one. These are the foundation upon which the whole MSc is built and ensure a common basis of knowledge across the different areas.
A comprehensive Welcome Week provides an introduction to the programme, the School, and the University. Designed to be both informative and fun, it enables you to get acquainted with your classmates.
Through the selection of various option courses, you can tailor your studies towards your career interests.
Finally, your MSc dissertation brings all of the year's learning together in a piece of work unique to each student.
To give you an idea of what the programme structure and courses might consist of, the below information details the structure and courses for this programme in 2019/20.
Option Courses (Choose 2*)
Option Courses (Choose 2*)
Dissertation (MSc in Marketing and Business Analysis)
Details of the Dissertation
*We will notify applicants of any changes to the programme structure and courses by 15 June in the year of entry to the course. We cannot guarantee that all option courses will run each year and occasionally there will be last minute amendments after this date due to unforeseen circumstances such as staff illness.
The content of individual courses and the programme for any given degree are under constant academic review in light of current circumstances and may change from time to time, with some programmes and courses being modified, discontinued or replaced.
Due to high demand we cannot guarantee students a place on the optional course of their preference. Equally, if there is not enough interest in a given year for an option course then it may not be viable for us to run that particular option course. Some combinations of option courses may not be possible due to scheduling constraints.
Core and Elective Courses
Full programme details, including all available core and elective courses can be found on the University Degree Programme Tables website.
Marketing & Business Analysis Degree Programme Table
Expand Your Skills
Marketing and Business Analysis graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.
Support for Masters Students
Learn about the support our Student Development Team can offer.
The MSc in Marketing offers students an in-depth and balanced study of the marketing discipline. It aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector and academic institutions.
The programme could lead to a multitude of roles, including
The success of our programmes within the marketing portfolio is reflected in the career destinations of our graduates.
Student Development Team
The Student Development Team will be an integral part of your student experience from day one.
In your first semester you can benefit from a series of professional development sessions - run by the Student Development Team - that cover a range of topics including:
For specific and tailored career advice and coaching you can book 1-to-1 sessions with a member of the Student Development Team to discuss:
For general enquiries please email the Student Development Team.
All our MSc programmes have various built-in opportunities to engage with companies; an important step in your skills development and the expansion of your corporate network. Examples of programme-specific opportunities include:
We aim to provide our students with interaction across a wide range of businesses, gaining valuable insight into their operations, advice from their key decision makers as well as the opportunity to work on 'real life' projects proposed by our industry partners.
Edinburgh Award for Professional Development
As part of your MSc programme you will have the opportunity to further enhance your employability credentials by taking part in the Edinburgh Award.
By proactively working on your own development, you can gain official recognition through the Edinburgh Award for professional development. As well as receiving an official certificate from the University, the achievement will be recognised on your Higher Education Achievement Report (HEAR).
Participants are offered individual coaching sessions; peer support networks; a 'buddy system' and masterclasses on topics such as leadership and advanced communication.
The Student Development Team is on hand to help you build your confidence and networking skills. By involving our alumni and network of corporate contacts, we are able to ensure that the activities are industry-relevant and give you the opportunity to build your own professional and global networks.
In addition to the Student Development team, there are a number of other services and societies across the university which may help with your professional development, such as:
Got Questions? Get in Touch
Student Development Manager
+44(0)131 651 5974
Engagement with Industry
On the MSc in Marketing and Business Analysis you will have the opportunity to work with industry and business professionals in a variety of ways, such as through practitioner focused projects, guest lectures, dissertations, and career exploration treks.
Practitioner Focused Projects
During your MSc you may select courses which are practitioner focused and consultancy based. Engaging with practitioners in this way assists with the real-life application of marketing theory, and creates opportunities to contribute to real business challenges. Projects offer the opportunity to engage directly with clients and present your findings back to the business.
Past companies have included:
Throughout the year, the School gives students the opportunity to engage with industry and business professionals in their own environments.
We run different types of treks:
Past trek locations for our Marketing programme have included Tesco Bank, Manchester Football Club and Scottish Rugby.
Within modules of the programme our academic team bring in senior figures from relevant international organisations to talk about specific subject matter and its application to real world working challenges.
These lectures are followed by the opportunity to network further with the speaker and gain valuable career insight and advice from experienced professionals.
Organisations represented in the past include:
Got Questions? Get in Touch
Student Development Manager
+44(0)131 651 5974
Marketing and Business Analysis Entry Requirements
Entrance to our MSc in Marketing and Business Analysis is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.
You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.
Supporting Your Application
To help you build a strong application, please refer to our selection criteria.
Applications from Current Undergraduates
Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date.
In addition to academic and professional requirements, international students will have to adhere to immigration guidelines.
The minimum academic requirement is a UK 2:1 honours degree in a related subject or an equivalent international qualification.
Some examples of equivalent qualifications:
If your home country is not listed above, consult the minimum grade point average (GPA) required by following the link below.
You must demonstrate English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.
English Language Tests
We accept the following English language qualifications at the grades specified:
Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, PTE Academic or Trinity ISE, in which case it must be no more than two years old.
Degrees Taught and Assessed in English
We also accept an undergraduate or postgraduate degree that has been taught and assessed in a majority English speaking country, as defined by UK Visas and Immigration:
We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.
If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.
More on English Language Requirements
Other Important Points to Note
Optional Pre-Sessional English Courses
The English Language Education offers summer pre-sessional English language programmes intended for students who plan to study at the University of Edinburgh.
English for Business Masters
This programme focuses on improving English language skills for effective participation in the University of Edinburgh Business School MBA and MSc programmes. If you have been accepted by the School and have already met your English requirement, you may want to attend this course to brush up on your English skills.
General English for Academic Purposes
This programme is intended for international students who need to improve their English language level prior to commencing a programme of study at the University of Edinburgh. At the end of the course, students will undertake an assessment which can be used to meet the English requirements of their Masters programme beginning in September.
For further advice and guidance, please contact Postgraduate Admissions.
Erin Bembe, full time MBA
After I graduated in 2010 with a BA in Economics, I became a Financial Specialist at the Federal Highway Administration in Washington DC. I returned to study as I had progressed as far as I could in my current role and I also wanted to move from the public sector into the private sector. I chose the University of Edinburgh for its global reputation, its location, and because of the length of the MBA programme (1 year compared to 2 in the US).
The MBA is an intense full-time program providing an overview of business with the option to specialize in an area of interest. There is a strong focus on sustainability and corporate social responsibility as well as the development of leadership and other soft skills. Because the school is so well placed in Europe and has such a good reputation, it attracts students from all over the world, providing a diverse and stimulating learning environment. The opportunities to learn beyond the classroom – from international business treks to case competitions and undergraduate mentoring programs are vast.
The programme allowed me to develop both my technical skills and my soft skills which were instrumental in landing me my current job. I am now a Senior Financial Analyst for Johnson & Johnson and was introduced to my current company through the programme’s Capstone project.
Having an alumni community that I can tap into is important to me. The network I’ve built thus far has been a huge support in my post-MBA life. The programme is quite rigorous and the city can be a huge distraction, so it’s essential to find the right balance between studying and enjoying all that Edinburgh has to offer. Make sure to take advantage of all the opportunities the school provides for development outside of the classroom – the multiple clubs, volunteering opportunities, projects, guest lecturers, and career services.
Tim Puddy, Masters in International Human Resource Management
Prior to moving to Edinburgh I completed a BA in Management from the University of York. During the course of the degree I spent a placement year working at the Pharmaceutical Company GlaxoSmithKline. I worked within the Human Resource Development team concerning their future leader programmes.
I went back to study as I enjoy the stimulating and liberating environment available in academia, and wanted to pursue my interest in HRM. Edinburgh University is an elite university, but more specifically, the Business School provided a route to CIPD accreditation which is key in HRM careers. Being by definition an international programme, the IHRM cohort is also very international and therefore we get so many new perspectives on issues. We have been taught about crucial areas of HRM as well as having particular focuses on the issues an international context brings. These concepts were reinforced during a class trip to Helsinki.
The CIPD accreditation is hugely important, but to have a deep theoretical background in topical HR issues is even more so. The Reward Management module in particular has helped me get a job in this area as I will be working in reward management for Virgin Money. I will also be maintaining links with the health sector.
Edinburgh itself is beautiful, vibrant and quaint all at the same time. It is also walkable which is very important to me. I love a good view, and Edinburgh is spoilt with these! Of course its culture and arts scene aren’t too far behind. The city will, I am sure, hold a special place in everyone’s memories so keeping in touch is crucial personally as well as professionally. I encourage new students to make the most of what Scotland and the Business School have to offer.
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