Design Strategies specialism is for people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology with a study of culture. It provides students with a critical understanding of design in the context of culture. The specialism has an extensive selection of electives that covers issues like globalization, design criticism, consumer culture, theories of users, branding, sustainability, Chinese traditions in modernization, and the future contexts for design, among others.
The specialism seeks to achieve these aims by learning about:
• innovation tools for strategic design
• how to analyze cultural identities
• research methods
• how to manage value creation
Design Strategies is rated as one of the World’s Best Design Thinking Programs by BusinessWeek.