Public Relations and Media, with a year in industry (BA (Hons))

Swansea University

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The award
BA (Hons)

How long you will study
4 years

Domestic course fees
GBP 9000 per year

How you will study
full-time

Course starts
September

International course fees
GBP 13300 per year

All study options

About Public Relations and Media, with a year in industry at Swansea University

Course Overview

The BA Public Relations and Media degree prepares our graduates for a successful career in the growing and dynamic Public Relations (PR) industry. You will learn about PR and its relationship to marketing and advertising and also digital and practical media, film and journalism. The programme is accredited by the Chartered Institute for Public Relations.

The Year in Industry takes place before the final year and offers students the opportunity to seek a paid one-year placement in a media and communication work place environment. The College Employability office supports students in finding placements and also provides regular contact with students whilst on placement. All year in industry students take a compulsory module in the second year which focuses on professional development including CV writing, application best practice, interview techniques and how to research industry sectors.

Key features

  • PR and Media is ranked in the top 5 in the UK Times and Times Higher Rankings League Tables 2016.
  • The programme is accredited by the Chartered Institute for Public Relations.
  • PR and Media are top in the UK National Student Survey (NSS) in 2015 and 2016.
  • The programme allows you to develop creative skills to manage digital media campaigns and direct strategic, international communications, specialising in PR. You can also study distinct pathways in digital and practical media, film and journalism.
  • Students take a one year paid organisational placement in the area of media and communication.
  • The BA equips graduates with generic broad-based skills to specialise in further study or essential skills for the professional workplace.
  • Students have the option of competitive work-based learning or work-placements.
  • Our students have an academic mentor who provides pastoral support and guidance on issues that may affect their well-being, attendance and progress through University.
  • PR and Media teaching staff are specialist International researchers and also ex-professionals lecturing on PR, video production, web and creative design and International journaism.
  • The Media Student Society organises PR, social and cultural events.
  • Students have the option of taking Welsh-medium modules.
  • Chartered Institute of Public Relations approved course.

Course description

You will be taught through a combination of lectures, small group tutorials, practical sessions, workshops and online learning. You will also have the option of a dissertation on a topic of most interest to you, have the opportunity to demonstrate your PR and media practice skills and the option of a competitive work placement.

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Study options for this course

Notes about fees for this course

Annual tuition fees for entry in the academic year 2017/18 are as follows:

UK/EU International BA (Hons) Full-time (with a year in Industry) £9,000 £13,300

Fees for full time Undergraduate UK/EU students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government.

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

During a sandwich year (e.g. year in industry, year abroad or placement year) a lower fee will apply. For more information visit our tuition fees page.

You can find further information on fees and how to pay on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Entry requirements

Our standard entry requirement is BBB (UCAS tariff points 120) or equivalent. All offers are made following a review of the application form, predicted/achieved grades and subjects, the reference and personal statement.  We also accept a range of advanced level qualifications including BTEC Diploma DMM; International Baccalaureate 32; Welsh Baccalaureate - grade equivalent to A-level; Access to Higher Education and Open University qualifications, and Extended Project.

International students, please visit: http://www.swansea.ac.uk/international/students/requirements For applicants whose first language is not English, we require a minimum IELTS score of 6.0.

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