There are many requirements for communication experts in today's business world: They do not only need to have expertise in their field but also need to keep pace with the digitalisation and be able to work in an ever-growing global environment. At SRH you receive a management education and learn the necessary soft, social and language skills that are a must for a communications manager.
Learn how to target your audience and your customers in order to plan successful campaigns. Learn about the right communication tools and get to apply them in company projects and internships.
Based on the basics of communication management you learn how to develop communication briefs, how to implement them and how to manage a communication crisis. Modules such as Copyright & Media Law and Communication & Campaign Planning help you to get an understanding of the legal environment and facilitate your budgeting and media planning expertise.
The Bachelor's programme "International Business Administration, Focus on Communication Management" provides fundamental knowledge about the economy and management while focussing on theoretical and practical aspects of the communication industry. This degree prepares professionals for the business and management challenges of the 21st century. They understand the relations in an international context and are prepared to work in a number of departments in different industries.
Start your career just after completing your degree
During their studies, students establish contacts with companies and create a professional network. So once they graduate they are able to start a career in a multinational corporation, a startup, an innovative medium-sized business, a consulting firm or a public institution.
Areas of work:
- Corporate Communications
- Communications Consulting
- (Online) Marketing / Social Media Management
- Public Relations and Media
- Event Marketing
Pursue a Master’s degree
The Bachelor of Arts in International Business Administration provides you with the ideal background to start a Master programme. In the English-speaking Master programmes Entrepreneurship and International Management at SRH, you have the opportunity to expand your knowledge and acquire the necessary qualifications for a leadership position or an academic career and a PhD.