During the course you will analyse communication and public relations issues and build your knowledge of communications theories and processes. You will learn how to apply these in real-world projects and to manage them from initial design to final delivery and evaluation.
What you will study
Year 1
- Professional Writing
- Media Industries
- Communication Design
- Visual Culture
- Marketing
- Communication Principles and Public Relations
- Introduction to Management Accounting
- Media Management
Year 2
- Advertising Communication
- Organisational Behaviour
- Introduction to Media Law
- Print Journalism or Desktop Publishing
- Media Production Project
- Public Relations
- Broadcast Journalism or Web Design
Year 3
- Public Relations Specialisms and Applications
- Corporate Communication Strategy
- Technology and Culture
- Media Theory and Practice or Interactive Media Project
- Communication Project (30 credits)
- Placement (30 credits)
Year 4
- Research Methods
- Three modules from
- Intercultural Communication
- Media Semiotics
- International Marketing
- Business Creativity
- Investigative Journalism
- Women and Media
- Dissertation (30 credits)
- Two modules from the following:
- Political Communication
- Entrepreneurial Studies
- Documentary Discourse and Practice
- Celebrity Culture
- Corporate Ethics
Entry requirements
SQA Higher: BCCC including English at B.
GCE A Level: CCC including English or Communication.
ILC Higher: BC1C1C1 including English at B.
IB Diploma: 26, to include Higher English at grade 5.
Alternative Qualifications: Equivalent overseas qualifications, SQA, BTEC, S/NVQs and some access programmes will be considered.
Degree Link Programme: HND Advertising and Public Relations, HND Communication with Media and HND Marketing qualifications from one of our partner FE Colleges will be considered for year 3 entry.
Placements and accreditations
The six-week placement in year 3 gives you the opportunity to gain practical experience in an area of your choice, better equipping you for the working world. This is an invaluable opportunity to gain practical experience and establish links with potential employers. Strong links exist with employers in the Public Relations, Marketing, Advertising and Media fields.
This course is accredited by the Chartered Institute of Public Relations (CIPR), reflecting the high professional standard and credibility of the course.
UK/EU Students
- New students: £1820 for academic year 2010/11
Students from Scotland and the EU are not liable to pay fees and should apply to SAAS for funding.
If you are from England, Wales or Northern Ireland you should apply to the appropriate funding body.
- England - http://www.studentfinanceengland.co.uk/
- Wales - http://www.studentfinancewales.co.uk/
- Northern Ireland - http://www.studentfinanceni.co.uk/
International Students
- New students: £8650 for academic year 2010/11
The above tuition fees are reviewed annually and are subject to change.
If you are already a student at Robert Gordon University, you can find information on fees for academic year 2010/11 on the Student Finance web pages.
How to apply
All applications should be made through UCAS. You must apply online at http://www.ucas.com/students/apply.
Once you register and create your username and password you are guided through the process of applying. After submission, log in to your UCAS Track account and you can see the progress of your application, view and respond to your offers.
