This course gives you opportunities to design radical new services that are highly desirable for customers as well as profitable and sustainable.
Service Design Innovation is based on the idea that an effective service is built by gaining a deep understanding of the interaction between service providers and the end user, including their wants, needs and potential for co-creation. Students use a specific set of methods and processes based on design thinking. In particular this course will require you to develop the ability to design user research, to facilitate stakeholder workshops, and to project manage a service design process.
