Luxury Brand Management Innovation (MDes)

Ravensbourne University London the United Kingdom

For more information about Luxury Brand Management Innovation at Ravensbourne University London, please visit the webpage using the button above.

The award
MDes

How long you will study
1 Years

Domestic course fees
GBP 9000 per year

How you will study
full-time

Course starts
September

International course fees
GBP 15500 per year

All study options

About Luxury Brand Management Innovation at Ravensbourne University London

Our MDes Luxury Brand Management Innovation programme provides you with opportunities to enable the development of high value services and luxury brands on a global scale.

This course focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Students will analyse established brands and the process of repositioning them. Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation.

You will progress through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’. The course benefits from the research interests of existing Ravensbourne staff, including the impact of ethical issues in the fashion business on brand perception, marketing and branding of sustainable fashion, and the role of social networking in establishing brands. Students will also have the opportunity to work closely with students on Ravensbourne’s Fashion MA programmes.

In the corporate world, luxury brand managers oversee the development of products and high-end services. They also have a significant strategic role in continuously improving the customer experience and re-invigorating services.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMDesHow you will studyFull-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesGBP 9000 per yearInternational course feesGBP 15500 per year

Entry requirements

In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside the EU. You need to provide us with an IELTS or equivalent English language qualification demonstrating a minimum of 5.5 or CEFR Level B2 in each component.

If you are applying as a Tier 4 student, please read the English Language requirements or contact postgrad@rave.ac.uk for more detailed information.

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