The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.
This course is aimed at marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.
Successful completion of the Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level, and to carry out an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
Nottingham Business School is in the 1% of business schools worldwide to have both EQUIS and AACSB accreditation.
How you're taught
A variety of assessment methods are used for the CIM Level 6 Diploma in Professional Marketing. Depending on the module chosen, these can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based and both relevant and appropriate for business needs.
The main focus is on blended learning, supported by online resources.
You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 5 pm till 7 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.
Careers and employability
This course does not currently offer placements, but the course assignments are based on real-world issues.
Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.
In an increasingly crowded workplace, the practical nature of this course differentiates graduates from other applicants, acts as a significant signal to employers that graduates are serious about Marketing and demonstrate that graduates have the skills and techniques needed to manage the marketing function.
Upon completion of the course you will gain a CIM Level 6 Diploma in Professional Marketing - a highly sought after qualification by employers.
NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.
Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues.