Marketing has changed over the past decade and new practices are coming out even faster than before. To keep ahead of the competition and also develop your careers within marketing The Chartered Institute of Marketing (CIM) have developed a range of courses for each skill level to help develop you and your career.
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
This course is aimed at aspiring marketers who want to gain knowledge and skills to progress within a career of marketing. It is ideal for those working in support roles i.e. marketing assistants or whose current job encompasses elements of marketing.
Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
Nottingham Business School is in the 1% of business schools worldwide to have both EQUIS and AACSB accreditation.
How you're taught
Study methods and assessment
A variety of assessment methods are used for the CIM Level 4 Certificate in Professional Marketing depending on the module chosen and can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs.
The main focus is on blended learning with supported online documents.
You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 5 pm till 7 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.
Careers and employability
This course does not currently offer placements, but the course assignments are based on real-world issues.
Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.
In an increasingly crowded workplace, the practical nature of this course will help to differentiate you from other applicants, and will indicate to employers that you're serious about marketing. This course will help demonstrate that you've got the skills and techniques needed to devise and execute tactical marketing activities. Students from this course have gone onto roles such as marketing executive.
You will gain a CIM Level 4 Certificate in Professional Marketing - a highly sought out qualification by employers - upon completion of the course.
To develop your skills further you can apply to do the CIM Level 6 Diploma in Marketing which is also offered at Nottingham Business School.
NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.
Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues.