This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. The course is taught from our London campus.
You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.
The course covers the following areas:
- consumer behaviour
- international brand management
- the international business environment
- international marketing
- international marketing communications
- market analysis
- marketing research
- principles of marketing
You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a management or business issue. You will be supported through research study skills modules and experienced research supervisors.
We also offer International Marketing MSc at our Newcastle campus.
The course is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate course. You will develop the knowledge and skills required for a successful career in business and marketing within an international context.
Newcastle's graduates are currently employed in companies around the world including:
- HSBC Bank International
As this is a new course we don't have any careers destination information yet. Instead, you might be interested to see information about our graduates who studied postgraduate marketing.
Chartered Institute of Marketing
This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.
This course does not provide a CIM qualification or membership, this is dependent on relevant work experience.
Market Research Society
Our course is only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.