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Is there a specificity in the design project of a jewellery? What skills, disciplines or knowledge does it involve? Is it about art, fashion or design? Industry or craftsmanship? Is it a symbol of status and wealth or creativity?
The jewellery is able to establish links between the external world - the one concerning the system of goods, commerce, social relations - and the private world - the intimate one of the identity of each individual, of his own desires and of his own image.
The comprehension of this product requires context slips and involves disciplines that are sometimes distant and heterogeneous: design, decorative arts, anthropology, fashion, marketing, management, branding, retail, communication.
The course deals with the complexity of the jewellery in its many aspects:
-Analysis of cultural interpretations dedicated to jewellery;
-The product: designing contexts and values;
-The production chain;
-Principles of Marketing and Branding;
-Sales, distribution and communication strategies;
-The jewel in the digital world;
-Digital artisans: entrepreneurship and start up in the jewel.
Notes about fees for this course
Director: prof. Alba Cappellieri
End of registration: 23 December, 2019
Lectures’ start: 3 February, 2020
Lectures’ end: 6 March, 2020
Duration: 5 weeks, 180 hours
Frequency: 80% of overall classes is the minimum required to get the certificate
Location: Milan, Campus Bovisa Politecnico
Value of the course: € 3.600 (VAT 22% included)
A reduction of the economic value equal to the 20% for Students and Alumni MFI is provided, while seats last.
The Course is in Italian/English with the possibility of revisions in English for the workshop.
During the whole course an Italian - English bilingual Teaching Assistant.
The selection process will be based on the evaluation of the CV and the application form.
To apply for admission, the candidate must:
1. Fill the online application form, available here
2. Attach the CV in European format in the online application form, available here
After receiving the documents, Milano Fashion Institute will inform the applicant on the selection final result (admission or non admission).
In order to apply for the admission to the course, the candidate must have a good knowledge of Illustrator software, Photoshop and the Adobe package and digital modeling software.
Corinne Biasizzo, Alumna 2016 (Brand & Business Management) - Marketing & Communication Assistant, Moncler
Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.
I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world. This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.
Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas. At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career
Viviana Sofia Duque, Alumna 2016 (Brand & Communication Management) - Press & Pr Assistant, Sergio Rossi
Getting to know people from all over the world and working with them towards a common goal, was definitely the best part of MFI’S master. I think that sharing and brain storming with people that you’ve just met and that have different backgrounds not only cultural but professional is a challenge. Definitely is the most difficult part, but was also the one that taught me the most.
About the internship experience, it was very different from what I expected,I had the opportunity and if I may say the privilege to make part of the PR office at Sergio Rossi, an Italian Company that produces first quality handmade shoes. It was a full immersion experience right from the beginning. I am working with 5 fantastic tutors that had taught me a lot and help me anytime with any question I have. Team work here flows with lots of harmony thanks to a great organization.
So far so good, right now I am really looking forward to Milan’s fashion week and every experience that comes with it!
Flavia Calisti, Alumna 2016 (Brand & Product Management) - Accessories Product Assistant, Jil Sander
My experience at the MFI absolutely has helped the growth of my professional role. I could deepen known topics such as: Brand Management, Licensing, Fashion Marketing, Brand Communication, Brand Design, Merchandising & Pricing that I haven’t studied during my undergraduate.
I think it is important to have an overview of the fashion system: from the collection structure and product development up to the brand communication and product itself. In fact, to acquire the global knowledge of the dynamics and processes within a fashion company makes easier the dialogue between the various departments.
My work experience was definitely the perfect end of my MFI course. I was lucky to find a challenging environment, where I was able to apply the knowledge gained during the months of lessons and acquire other competences. Generally speaking,
I am very satisfied about my MFI Master Program.
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