If we are exposed to 3,500 advertisements and other marketing messages every day, why is it that 99% of these messages are either missed or ignored? Why are some brands to die for, while others simply die? Is marketing just a fancy name for advertising and sales? Does marketing manipulate impressionable consumers, often in unethical ways? To discover the answers to these questions come and join us.
As a career, marketing demands motivation, commitment, adaptability and perseverance. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need in dealing with people, money, markets and products in whatever field you choose.
LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience and commitment to students.
Foundation Year
The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Marketing honours degree programme yet.
Once you pass the Foundation Year (level 3) you will progress directly onto the first year of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).
Another advantage of this degree is that students can choose to undertake an optional year studying abroad or working in industry between their second and third year of study. The optional year in industry means that you can spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two, as well as developing your personal skills and enhancing your CV. Many students who complete the placement year experience a marked improvement in their academic performance, with many going on to gain first class honours degrees. Many also return to work for their placement company after graduation.
Alternatively, students have the option to study abroad in one of our partner universities. Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are taught in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides free language skills courses.
You can only select one of these options, either to study abroad or undertake a year working in industry. Alternatively, you can choose to continue directly on to your final year after completing your second year of study.
