For more information about Management of Made in Italy. Consumption and communication of fashion, design and luxury at IULM University of Milan, please visit the webpage using the button above.
How long you will study
Domestic course fees
EUR 11250 per total
How you will study
International course fees
EUR 13500 per total
The training package, while not neglecting the basic management aspects of business activity, is focused on understanding the phenomena and trends of fashion, design and taste also from an aesthetic, design and cultural point of view: to know how to "read fashion" and "understand the quality" of products and sales outlets for those who have to deal with Italian products; on the analysis of the consumer and the evolutionary relationship between lifestyles and the worlds of clothing, living at home and food and wine consumption: strategic management of marketing, communication and relationship tools BtoB and with the consumer: study of the various forms of distribution and communication; on management of the image, brand and philosophy of a company.
For information about fees and course entry requirements, please visit the cost and enrolment page.
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