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Management of Made in Italy. Consumption and communication of fashion, design and luxury, Master Degree

IULM University of Milan, Italy

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The award How you will study Study duration Course start Domestic course fees International course fees
Master DegreeFull-time6 monthsNovemberEUR 11250 per totalEUR 13500 per total

About Management of Made in Italy. Consumption and communication of fashion, design and luxury, Master Degree - at IULM University of Milan

The training package, while not neglecting the basic management aspects of business activity, is focused on understanding the phenomena and trends of fashion, design and taste also from an aesthetic, design and cultural point of view: to know how to "read fashion" and "understand the quality" of products and sales outlets for those who have to deal with Italian products; on the analysis of the consumer and the evolutionary relationship between lifestyles and the worlds of clothing, living at home and food and wine consumption: strategic management of marketing, communication and relationship tools BtoB and with the consumer: study of the various forms of distribution and communication; on management of the image, brand and philosophy of a company.

Learn more about Management of Made in Italy. Consumption and communication of fashion, design and luxury, Master Degree - at IULM University of Milan

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Entry requirements

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