International Marketing Management with Consumer Psychology, MSc

About International Marketing Management with Consumer Psychology, MSc - at Heriot-Watt University

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

You will develop a range of specialised skills, techniques and practices and build an understanding of analytical and data generation practices pertaining to psychological enquiry, such as hypotheses testing and experimental research design.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Programme duration

Mode of StudyMScPG DiplomaFull-time 12 months 9 months Part-time 24 months 21 months

Accreditation

Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Notes about fees for this course

Status*Full-timePart-timePer courseScotland / Non-UK EU£8,200 £4,100 £1,025England / Northern Ireland / Wales£8,200 £4,100 £1,025Overseas£16,200 £8,100 £2,025

* If you are unsure which category you fall in to, you should complete a fee status enquiry form, which allows us to assess your fees.

** Fee per course

Scholarships and bursaries

We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

View our full range of postgraduate taught scholarships.

Entry requirements

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