Marketing & Creativity (MSc)

the United Kingdom

For more information about Marketing & Creativity at ESCP Europe - London Campus, please visit the webpage using the button above.

The award

How long you will study
18 months

Domestic course fees
GBP 19900 per total

How you will study

Course starts

International course fees
GBP 19900 per total

All study options

About Marketing & Creativity at ESCP Europe - London Campus

MSc in Marketing & Creativity

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.

The MSc in Marketing & Creativity fosters creative thinking and skills with a methodological and systematic approach. We complement teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments.

On top of that students get a minimum 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups!

The combination of a unique programme focus, teaching methodology and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

MSc in Marketing & Creativity at a glance

  • Duration: 10 months + 8 months of professional development
  • Location: London (3 terms) & Paris (1 term)
  • Unique focus on the interface between creativity and analytical thinking in marketing management
  • Hands-on (#NotByTheBook) teaching methodology that incorporates company consultancy project (6 weeks), case studies, creative seminars(10-15 different companies), direct experience in emerging markets, class discussions, guest speakers and minimum 4 months professional experience (direct employment / internship)
  • Two specialisations tracks: Digital Transformation & Entrepreneurship, or Fashion & Luxury
  • L’Oreal ‘Big Picture’ Project (1 week upon selection)
  • Managing for Social Impact project – social entrepreneurship, experiential-learning module that runs through terms 1-4, that provide an opportunity to go to the Philippines or work with local non-for-profit companies
  • Company Consultancy Project: 6 weeks in Paris (with companies like Le Figaro)
  • Integrated Professional Experience (Internship / Direct Employment): minimum 4 months, anywhere in the world

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study18 months
    Course startsJanuaryDomestic course feesGBP 19900 per totalInternational course feesGBP 19900 per total

Notes about fees for this course

  • Programme fee (January 2019 intake): £19,900
  • Programme fee (January 2020 intake): £20,700
  • Application fee: £130

*Partial scholarships of £3,000 are available to students demonstrating academic excellence and financial need

Entry requirements

- The programme is aimed at young professionals holding a bachelor degree from any discipline (upper second class or international equivalent)*
- A minimum of 18 months of relevant working experience is also required
- English Language: IELTS 7.0 or TOEFL iBT 100

*A Master 1 is required for French students. 

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