For more information about High-End Brand Management at emlyon business school, please visit the webpage using the button above.
Brand management plays a key role for high-end cultural and creative businesses. This specialized Masters’ Program concentrates on strategic brand management adapted to the particularities of the high-end cultural and creative industries. It has a strong focus on China, enabling participants pursuing a career in the high-end industry in China or with a link to China. Because luxury and high-end brands are deeply connected to creativity, art, and their culture of origin, these are guiding themes throughout the program.
The AEBS Master’s Program in Marketing (High-end Brand Management) is a joint degree program between East China Normal University and emlyon business school. It was certified by the Chinese Ministry of Education in January 2017. The objective of the double degree program is to combine practical brand management with strong academic research.
Contact emlyon business school to find course entry requirements.
Nicole - MSc in Management - European Triple Degree student
The MSc in Management - European Triple Degree – Grande Ecole is the most unique programme I’ve ever seen. Several months earlier, the thought of taking my master in France had never crossed my mind: I was looking for suitable programmes in the UK. But when I first found this programme in Lancaster’s website, I knew that the MSc in Management - European Triple Degree – Grande Ecole was the programme I wanted the most!
There are plenty of reasons why I decided to join this programme. The curriculum for the first year includes many fundamental courses in management and business field. This is important for me because I haven’t taken any management related courses at university. And the opportunity of having a total one-year internship is another appealing point for me. This joint project will also provide a combined strength of global networks, which is an essential point for a business-world beginner like me. Based on the previous data, the class will represent a variety of nationalities and backgrounds, which will definitely create an advantage of understanding different cultural characteristics.
Cindy - MSc in International Hospitality Management student
The “early makers” spirit of the program, focused on entrepreneurship and innovation, meet totally two of my career objectives which are to open my own chocolate factory, and a hotel school in Madagascar where young professional leaders will be able to compete on an international market.
Charlotte, MSc in Digital Marketing & Data Science student
The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem.
These two fields of expertise are most of the time separated when they are taught in schools or even in professional environments. Having an experience in digital marketing, I was looking for a program that would give me more skills in my field but also in data science to have a full 360 vision. Finally, this unique training is anchored in globalization with courses in Paris, Shanghai and a learning trip in the United States. The international aspect of the program is very important when we talk about digital since there is no physical boundaries. Therefore studying in different major cities and environments is an advantage.
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