Strategic Sales Leadership Programme: Creating High Performing Sales Organisations in the Digital Age, Short Course

Cranfield School of Management, the United Kingdom

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Short Course	find out	5 days	March	GBP 6850 per total	GBP 6850 per total

About Strategic Sales Leadership Programme: Creating High Performing Sales Organisations in the Digital Age, Short Course - at Cranfield School of Management

Organise and develop a top class sales function. At Cranfield, we know first-hand about the demands on Sales Directors and Leaders to grow revenues.

You will gain:

An advanced understanding of how to make the selling organisation productive.
An increased ability and confidence in influencing, managing and motivating sales teams
Practical tools for managing a customer portfolio and creating customer value.
Connect more closely with the marketing team and creating customer strategy together.
State-of-the-art concepts, tools and frameworks for creating an effective sales strategy to improve performance.

Your organisation will gain:

Vision and commitment of senior executives to lead change initiatives to improve sales revenues.
A proposed intervention plan that will support sustained growth in sales performance.
A more knowledgeable and effective sales team that understand the concepts behind creating innovative sales strategies in order to help deliver increased profits.
Alignment of the sales strategy with business strategy to support sustained organisational growth.

Learn more about Strategic Sales Leadership Programme: Creating High Performing Sales Organisations in the Digital Age, Short Course - at Cranfield School of Management

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Entry requirements

Contact Cranfield School of Management to find course entry requirements.

Student reviews of Cranfield School of Management

Find out what students say about Cranfield School of Management

Alejandro Palacios Strooman (2019 Corporate Sustainability MSc)

"During the Management and Corporate Sustainability MSc, we attended a lot of talks with people who are involved with sustainability, people that had a lot of experience, people that were in senior roles in private companies and organisations, people that were pioneers of pushing sustainability into corporate organisations. To hear those people talk about their experiences of sustainability transformation that is required in society was really inspiring."

Cristina Gavilan (2019 Strategic Marketing MSc)

"Two months after completing the Strategic Marketing MSc, I was offered a Marketing Executive role in a company that manufactures British vitamin supplements. And now, after seven months in the company, I have been promoted to a Marketing Manager. I had to design a three-year Marketing Strategy for the brand; this is the reason why the Marketing Consultancy Project as well as the Marketing Communication modules were really useful and helped me to define the best option for the brand."

Jakkrit Kingchum - Investment Management MSc (2019)

“At the moment I am working as an Investment Analyst, Cranfield has given me the solid knowledge and background to work in this role. In the third term on the Investment Management MSc, we are required to do valuations so I had to use Bloomberg, Thomson Reuters and Datastream so it was really useful for me because I have to use it almost every day.”