Customer Experience Strategy (Short Course)

the United Kingdom

For more information about Customer Experience Strategy at Cranfield School of Management, please visit the webpage using the button above.

The award
Short Course

How long you will study
2 Days

Domestic course fees
GBP 2600 per total

How you will study
find out

Course starts
find out

International course fees
GBP 2600 per total

All study options

About Customer Experience Strategy at Cranfield School of Management

Developing customer experience is a challenge many organisations are grappling with. While great service is a must, it's customer experience which differentiates you from your competition. This course will provide you with the skills to develop and implement a coherent customer experience strategy.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardShort CourseHow you will study find outHow long you will study2 days
    Course starts find outDomestic course feesGBP 2600 per totalInternational course feesGBP 2600 per total

Entry requirements

The programme is aimed at senior managers and directors in marketing, sales, service operations, CRM and technology, as well as consultants, from B2B, B2C or not-for-profit organisations. Teams from the different functions within the same organisation are encouraged to attend (max. five per organisation), in order to create a cohesive strategy and encourage company-wide support.

What students think about Cranfield School of Management

    Alejandro Palacios Strooman (2019 Corporate Sustainability MSc)

    Testimonial from Alejandro Palacios Strooman (2019 Corporate Sustainability MSc), student at Cranfield School of Management

    "During the Management and Corporate Sustainability MSc, we attended a lot of talks with people who are involved with sustainability, people that had a lot of experience, people that were in senior roles in private companies and organisations, people that were pioneers of pushing sustainability into corporate organisations. To hear those people talk about their experiences of sustainability transformation that is required in society was really inspiring."

    Cristina Gavilan (2019 Strategic Marketing MSc)

    Testimonial from Cristina Gavilan (2019 Strategic Marketing MSc), student at Cranfield School of Management

    "Two months after completing the Strategic Marketing MSc, I was offered a Marketing Executive role in a company that manufactures British vitamin supplements. And now, after seven months in the company, I have been promoted to a Marketing Manager. I had to design a three-year Marketing Strategy for the brand; this is the reason why the Marketing Consultancy Project as well as the Marketing Communication modules were really useful and helped me to define the best option for the brand."

    Jakkrit Kingchum - Investment Management MSc (2019)

    Testimonial from Jakkrit Kingchum - Investment Management MSc (2019), student at Cranfield School of Management

    “At the moment I am working as an Investment Analyst, Cranfield has given me the solid knowledge and background to work in this role. In the third term on the Investment Management MSc, we are required to do valuations so I had to use Bloomberg, Thomson Reuters and Datastream so it was really useful for me because I have to use it almost every day.” 

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