For more information about Marketing Strategy and Planning: Defining Strategies that Deliver Growth in Sales and Profits at Cranfield School of Management, please visit the webpage using the button above.
The award
Executive Development Programme
How long you will study
2 days
Domestic course fees
GBP 2790
This is a two-day residential taking place at Cranfield School of Management.
Taught by world renowned Professors Malcolm McDonald and Hugh Wilson, you will benefit from their wealth of experience gained through decades of work with blue-chip businesses on their marketing planning processes.
You will benefit from a range of creative and diverse ideas used by the programme participants to overcome challenges that they have faced across a range of sectors.
The pragmatic design of the programme content walks you through a step-by-step process for developing a marketing strategy and plan. The goal is to help you organise the strategic marketing planning process effectively for immediate implementation, ready for you to share with confidence to your stakeholders.
Learn More About This Course
There is more information about this course available on the Cranfield School of Management website
Notes about fees for this course
Fees include tuition, course materials and full board accommodation for the duration of the programme.
Contact Cranfield School of Management to find course entry requirements.
Tobias Ternes, Associate Corporate Finance, HSBC Germany, Finance and Management MSc alumnus, 2013
"I looked at business schools all over Europe and felt that there were only very few that offered the right resources, that had the experience and the faculty to really offer a world class education."
Michael Osakwe, Investment Management MSc current student (2017)
"From the excellent, diverse and very accessible faculty, to the superb facilities, there is a great focus on the practical application of knowledge and the emphasis on acquiring the much needed soft skills that make you a well-rounded finance professional.”
Chang Song, Accelerated Management Scheme at Bakkavor, Logistics and Supply Chain Management MSc alumna, 2016
“The content of the MSc programme itself is incredibly practical. We have some of the best professors and doctors in the field, and the international presence of the students on the course is also brilliant for learning different cultures around the world.”
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