Marketing Strategy and Planning: Defining Strategies that Deliver Growth in Sales and Profits (Executive Development Programme)

For more information about Marketing Strategy and Planning: Defining Strategies that Deliver Growth in Sales and Profits at Cranfield School of Management, please visit the webpage using the button above.

The award
Executive Development Programme

How long you will study
2 days

Domestic course fees
GBP 2780

How you will study
full-time

Course starts
September

International course fees
find out

All study options

About Marketing Strategy and Planning: Defining Strategies that Deliver Growth in Sales and Profits at Cranfield School of Management

This is a two-day residential taking place at Cranfield School of Management.

Taught by world renowned Professors Malcolm McDonald and Hugh Wilson, you will benefit from their wealth of experience gained through decades of work with blue-chip businesses on their marketing planning processes.

You will benefit from a range of creative and diverse ideas used by the programme participants to overcome challenges that they have faced across a range of sectors.

The pragmatic design of the programme content walks you through a step-by-step process for developing a marketing strategy and plan. The goal is to help you organise the strategic marketing planning process effectively for immediate implementation, ready for you to share with confidence to your stakeholders.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardExecutive Development ProgrammeHow you will studyFull-timeHow long you will study2 days
    Course startsSeptemberDomestic course feesGBP 2780International course fees find out

Notes about fees for this course

Fees include tuition, course materials and full board accommodation for the duration of the programme.

Entry requirements

Contact Cranfield School of Management to find course entry requirements.

What students think about Cranfield School of Management

    Tobias Ternes, Associate Corporate Finance, HSBC Germany, Finance and Management MSc alumnus, 2013

    Testimonial from Tobias Ternes, Associate Corporate Finance, HSBC Germany, Finance and Management MSc alumnus, 2013, student at Cranfield School of Management

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    Chang Song, Accelerated Management Scheme at Bakkavor, Logistics and Supply Chain Management MSc alumna, 2016

    Testimonial from Chang Song, Accelerated Management Scheme at Bakkavor, Logistics and Supply Chain Management MSc alumna, 2016, student at Cranfield School of Management

    “The content of the MSc programme itself is incredibly practical. We have some of the best professors and doctors in the field, and the international presence of the students on the course is also brilliant for learning different cultures around the world.”

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