Business and Management (Marketing) (BSc)

Brunel University London the United Kingdom

For more information about Business and Management (Marketing) at Brunel University London, please visit the webpage using the button above.

The award
BSc

How long you will study
3 Years

Domestic course fees
GBP 3290

How you will study
full-time

Course starts
September

International course fees
GBP 9750

All study options

About Business and Management (Marketing) at Brunel University London

This degree is designed for forward thinkers who want the flexibility to become high achievers in both traditional marketing roles and the world of eCommerce. The course deals with internet marketing and using new technologies as well as traditional marketing approaches.Entry RequirementsUCAS Tariff - 350 points, from:GCE A and AS-level Tariff points normally from 3 A-levels together with either 1 AS-level or Extended Project Qualification (typical offer BBB plus a B in either an AS or EPQ). General Studies/Critical Thinking accepted.Irish Tariff points from 5 subjects.Scottish Tariff points from 3 Advanced Highers plus 1 Higher.Advanced Diploma Tariff points in Business, Administration and Finance, including an A-level for Additional and Specialist Learning, or in Public Services, including an A-level in a business-related or science subject.BTEC ND DDD in a business-related subject.IB Diploma 33 points.Access: Applicants offering Access courses in Business or a Business-related subject are considered on an individual basis. For all of the above, 5 GCSEs or equivalent at Grade C or above are also required, to include English and Maths.Course AimsMarketing is an essential element of business and management for both commercial and non-profit organisations. This degree is for students who intend to specialise in this important and swiftly developing field. It is designed for forward thinkers who want the flexibility to become high achievers in both traditional marketing roles and the world of eCommerce. Course ContentYou will develop conceptual and analytical tools of value not just within the marketing function, but in many aspects of business and management. Areas of study will include finding out the wants of customers, understanding their behaviour, communicating, managing relationships, planning, strategy and eCommerce. All business and management degrees have a common first year. During your first year you will take modules in the core areas of marketing, computing, accountancy, leisure, and general management concepts. This will give you the essential foundation from which to develop your knowledge and skills at levels 2 and 3. At levels 2 and 3 you will specialise in Marketing.Typical ModulesLevel 1 CoreIntroduction to Management Enquiry Managing Information with Technology Principles and Practice of Marketing Organisational Behaviour and Analysis Introduction to Accounting International Business Environment Level 2 Core Marketing Research Marketing Communications Marketing Channels and Logistics Critical Perspectives in Management Consumer Behaviour Database and Customer Relationship Marketing Level 3 coreStrategic Marketing Issues and Controversies Project International Marketing Strategic ManagementOptional modulesTwo from the following list:Internet Marketing Ethics, Governance and Sustainability Entrepreneurship and Small Business Ventures Management of Retailing Work Placement in Context (for students who have undertaken a work placement)Teaching and LearningStaff expertiseMany of our lecturers are: Internationally or nationally recognised for their innovative work & research Work as consultants for major companies world-wide Have practical and personal experience in business/have run their own companiesHow will I be taught?Lectures -These provide a broad overview of key concepts and ideas. They provide a framework from which to carry out more in-depth study.Seminars - Small seminar groups allow students to make individual contributions. You will undertake in-depth analysis of issues and exchange and explore ideas with other students. Workshops - You will practice using industry standard software, computing equipment, business, design and multimedia packages One-to-one - In your final year you will receive one-to-one supervision for your dissertation. Throughout all levels you will have a personal tutor who is available to help you with academic or personal problems. If you choose to do the four-year sandwich course, you will also be allocated an industrial tutor who will provide you with support when you are on your work placement. Other - There are email discussion groups, research talks on key management issues, presentations by outside speakers and external visits. Throughout the course, you will also be expected to undertake group work and individual projects and presentations. AssessmentEach subject is assessed at the end of the term in which it was taken, either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide the split is approximately 50:50 exam to coursework but this amount varies depending on the options you select. Level 1 does not count towards your final degree classification but you have to pass the first year to continue with the degree. Level 2 is worth a third of your final mark and Level 3 the rest. In your final year you will undertake an assessed dissertation of around 8,000 words. This is worth a third of your level 3 marks. CareersOur graduates have excellent career prospects. Our combination of academic and professional expertise gives our graduates, especially those that have carried out a professional work placement, a significant advantage over those with comparable academic qualifications from other business and marketing courses. What is more, career advancement for our students is often faster. Graduates have gone on to work for prestigious companies such as: British Gas Coca Cola Merrill Lynch Morgan Stanley 02 The BBC Price WaterhouseCoopers

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBScHow you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course feesGBP 3290International course feesGBP 9750
  • The awardBScHow you will studySandwichHow long you will study4 years
    Course startsSeptemberDomestic course feesGBP 3290International course feesGBP 9750

Entry requirements for this course

Contact Brunel University London to find course entry requirements.

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