The MSc in Digital Service Design is a new course focused on developing a highly relevant skill set in this fast-growing aspect of the digital design industry worldwide.
It was developed in conjunction with Wilson Fletcher, a long-established, leading digital service design consultancy and is based on a series of discussions we had with companies working in the digital service design sector who felt that graduates wishing to work in this area did not have the right to enter the industry at an appropriate level.
The programme provides students with a learning environment led by academics delivering research-led content but founded on significant industry-based practice components, including placements, mentoring from experienced professionals and the opportunity for a company-sponsored dissertation project. This will be achieved through our links with Wilson Fletcher (and other companies) based in Shoreditch, viewed as the new European hub for digital design.
The work placements will provide a stimulating environment for students to learn how to apply their knowledge and skills in the real-world. Projects will be based on real-world briefs, and external experts will feed regular content into the course throughout the year in the form of talks, reviews and workshops. As a result of this novel approach, this course will provide students with both a robust foundation in theory and practical understanding of the methods, tools and techniques required to conceive, design and evaluate digital services by learning real world skills that are in touch with the needs of the commercial digital service design sector.