For more information about Events Marketing at Bournemouth University, please visit the webpage using the button above.

The award
MSc

How long you will study
12 - 24 months

Domestic course fees
GBP 7500 per year

How you will study
full-time, part-time

Course starts
September, January

International course fees
GBP 14000 per year

All study options

About Events Marketing at Bournemouth University

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Gain a more detailed insight about this course by watching our online presentation delivered by course leader Dr Julie Whitfield.

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Study options for this course

Notes about fees for this course

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding.

Entry requirements

A Bachelors Honours degree with 2:2 in any subject, or equivalent.

Required subjects: All subjects considered

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in writing, speaking, listening and reading.

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