For more information about MSc Tourism Marketing Management at Bournemouth University, please visit the webpage using the button above.

The award
MSc

How long you will study
1 - 2 year

Domestic course fees
GBP 7500 per year

How you will study
full-time, part-time

Course starts
September, January

International course fees
GBP 14000 per year

All study options

About MSc Tourism Marketing Management at Bournemouth University

This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. 

You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. This includes Professor Dimitrios Buhalis, who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Accredited by United Nations World Tourism Organisation (UNWTO) and The Tourism Management Institute.

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Study options for this course

Notes about fees for this course

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Entry requirements

A Bachelors Honours degree with 2:2 in any subject or equivalent.

Required subjects: All subjects considered

IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading or equivalent.

Postgraduate pathways and pre-masters at other institutions

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