MSc in Management & Entrepreneurship in the Creative Economy (MSc)

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The award

How long you will study
1 year

Domestic course fees
EUR 15350 per total

How you will study

Course starts

International course fees
EUR 15350 per total

All study options

About MSc in Management & Entrepreneurship in the Creative Economy at Audencia Business School


Join our diverse academic community for a year of challenges and collaborations that will help you change and shape your career trajectory. Our students are driven designers, architects, visual and fine artists, performing artists, writers and others who work in the creative and cultural industries. Our faculty members are a lively mix of management specialists and creatives. All of us are passionate about doing work that has a real impact on society.

This unique programme is designed to advance your career as a solo practitioner, an entrepreneur or a member of a larger organisation within the creative economy. During the 1-year programme, you will:

  • Build knowledge of business and management within the context of creative and cultural industries
  • Gain new methods of learning, creating and managing to improve your career success and satisfaction - in socially responsible and meaningful ways
  • Develop a diverse international network of peers, mentors and industry professionals across creative and cultural fields

The interdisciplinary MSc in Management and Entrepreneurship in the Creative Economy is built around the unique learning styles and goals of creative people like you. Designed and taught by Audencia Business School and The Glasgow School of Art's Innovation School, each module has been created specifically for this programme and integrates a creative mix of teaching and learning methods for both business and arts/design education.


Your programme combines the design approaches and studio (project-based) teaching methods of The Glasgow School of Art (GSA) with the internationally recognised, innovative, collaborative and responsible business education of Audencia Business School. The programme includes:

  • Modules designed and taught collaboratively by faculty members at Audencia and the GSA 
  • Study in Nantes, France, a vibrant, modern city with old-world flair
  • Two-week International Winter School in the inspirational Scottish Highlands
  • Real-world consulting or research project
  • Optional internship in a creative industry
  • Collaborative and creative live projects both online and offline, studio (project-based) work and more


Rather than putting pre-existing management and creative classes on a schedule to form a so-called 'new' programme, Audencia and the GSA's Innovation School have jointly designed a customised programme of classes and projects that respond to emerging trends, circumstances and opportunities within the global creative economy.

Every aspect of the programme combines learning in business and management with creative processes and people. The programme is located in Nantes, France, but the GSA faculty members teach one-third of the classes - and the two-week International Winter School, which brings international design schools together in Scotland, is a highlight of the programme.


The MSc in Management and Entrepreneurship in the Creative Economy is an alternative to an MBA or MFA programme. It offers you a uniquely creative culture with a degree from a respected and socially responsible business and management school.

Student profile

The students who will join this programme:

  • are creative people who are passionate about their area of expertise
  • want to explore fields in creative and cultural industries
  • love working with people from all over the world
  • know collaboration will be across fields and disciplines
  • understand the importance of business and management to the creative and cultural industries
  • are motivated by the ability of the creative and cultural industries to improve people's lives 

International Partners

Audencia is among the elite 1% of business schools to hold triple accreditation from EQUIS, AACSB and AMBA. Our strong international partnerships serve as the foundation of your programme. You'll work with faculty members who have extensive industry experience, researchers who specialise in the field, and corporate partners within the creative economy. 

The MSc in Management and Entrepreneurship in the Creative Economy is supported by Ubisoft, a leading global creator, publisher and distributor of interactive entertainment and services and Scintillo, an innovative holding of cultural and creative organisations in Paris.

Learn from and connect with industry experts from Ubisoft and other companies, building a network of industry contacts for your future career.


The creative and cultural industries (CCIs) have shown exceptional resilience to economic crisis and are well-placed to grow further in future due to their role as forerunners in the creative economy.

This programme is vitally relevant to the careers of creative people. It prepares you for a number of career paths within the creative and cultural industries and the creative economy, including solo practitioner and entrepreneur, as well as roles within a larger institution, organisation or company.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesEUR 15350 per totalInternational course feesEUR 15350 per total

Entry requirements

Proficiency in English, a bachelor's degree and one of the following:

  • Minimum 2 years' work experience in a creative or cultural industry
  • Concrete evidence of dedication (professional, academic or personal) to a creative or cultural industry

What students think about Audencia Business School

    Are you an Engineer-Manager, like Feras?

    “When I finished my engineering
    degree, the reason I went to
    Audencia was to develop my
    commercial management skills.”

    Feras, MSc in Management-Engineering (2010)
    Commercial Manager, QDVC Light Railway
    Transit System Project (Qatar)

    Are you a Career-Changer, like Sophie?

    “I like to have very concrete
    objectives and then be free
    enough to set up the means
    to achieve them myself.”

    Sophie, International Master in Management (2011)
    Former Mergers/Acquisitions Analyst, now Founder,
    The reporthair (France)

    Are you an Artist-Entrepreneur, like Yvan?

    “Technology offers a great
    opportunity, both for marketers to
    work with creators, and for creative
    entrepreneurs themselves to
    build new connections with their
    audience while monetising their
    creative work.”

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