For more information about Marketing (with placement year) at Aston Business School, Aston University, please visit the webpage using the button above.

The award
BSc

How long you will study
4 years

Domestic course fees
GBP 9250 per year

How you will study
full-time

Course starts
September

International course fees
GBP 14950 per year

All study options

About Marketing (with placement year) at Aston Business School, Aston University

Develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.

In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation.

This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

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Study options for this course

Notes about fees for this course

£9,250 (£1,250 during placement year) for UK/EU students. £14,950 (£2,500 during placement year) for International students (2018).

Entry requirements

A Level Requirements: AAB-BBB

IB Requirements: 32 points overall in the IB diploma with 6,6,5 - 6,5,5 at HL. Minimum scores of 5 in English and Maths at Standard level.

BTEC Requirements: BTEC Extended Diploma DDD. Access to HE students are eligible to apply for this course.

Further requirements: 5 GCSE grades A*- C to include:GCSE Maths – grade C/4, GCSE English – grade C/4. Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.

UCAS applicants who select this course as their Firm choice may be eligible for our lowered offer scheme. This means that the grades that you will need in order to be accepted on to the course will be reduced. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades that fall below these entry requirements if the application is of a high standard (however, initial offers will not be lower than stated above).

Don't meet the entry requirements?

Consider a Foundation or Pathway course at Aston Business School, Aston University to prepare for your chosen course:

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