Digital Marketing - An Introduction (Short Course)

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The award
Short Course

How long you will study
10 days

Domestic course fees
GBP 299 per total

How you will study
part-time

Course starts
find out

International course fees
find out

All study options

About Digital Marketing - An Introduction at Arts University Bournemouth

Digital Marketing - An Introduction

Course Overview

This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

Whether you are from a marketing background looking to build your core skills or are just someone with an interest in understanding the basics of digital marketing, your tutor Matthew Hughes will encourage and build your confidence in using the channels.

Throughout the 10 week course you will develop an initial idea for a digital marketing strategy while following the necessary stages to give the greatest chance of success.

THE COURSE INCLUDES

  • Online marketing research and personal modelling
  • Search Engine Optimisation (SEO)
  • How to plan a new website build
  • Creation of content and simple wireframes
  • Build of website
  • Web Analytics
  • Setting up paid search and social campaigns
  • Social and content marketing
  • Email marketing

DATES

Autumn term: Thursday 12th October - 14th December 2017

Spring term: Thursday 18th January - 22nd March 2018

COURSE TUTOR

Matthew Hughes

Course Aims

The course aims to:

  • Theory - The topic of interest, as well as best practice principles, are discussed with the students
  • Demonstration - A set of tasks are given in each session
  • Students are walked through the process of completing them
  • Practical - The students are expected, with support from the tutor, to build a version of the material they have been taught in each session. These are expected to come together by the end of the course to represent a digital marketing campaign structure, created entirely by the student

Course Outcomes & Assessment

  • The goal of this course is to give the student an introductory hands-on experience in the major areas of digital marketing
  • At the end of the course each student will have a simple project that they can continue to build and market if they desire
  • Students will gain actual experience working with each of the above channels, which they can then apply to other projects in the future
  • All students with 100% course attendance will be issued with an official AUB Short Course Certificate of Attendance detailing course contents, and study hours

Entry Requirements

This introductory course assumes students possess no previous knowledge and is suitable for beginners, or those with some previous knowledge and wish to improve.

Course Materials

All course materials are included in the course fee.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardShort CourseHow you will studyPart-timeHow long you will study10 days
    Course starts find outDomestic course feesGBP 299 per totalInternational course fees find out

Notes about fees for this course

For further information regarding international (non EU)fees click here

Entry requirements

Contact Arts University Bournemouth to find course entry requirements.

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    Abigail Cucolo (22), Fort Stewart, GA, USA : Master of Arts (Costume)

    Testimonial from Abigail Cucolo (22), Fort Stewart, GA, USA : Master of Arts (Costume), student at Arts University Bournemouth

    I have always loved England, so I knew I wanted to attend a school in the UK. The courses at Arts University Bournemouth offered the independence that allowed me to encompass my wide range of interests. It was also important to me that English was the native language and that there was a similarity in cultures, but my fondness for English history and literature was the deciding factor.

    My transition went very smoothly. As America and England could be considered extended family, the change was not too drastic. When the course began, we had an introduction to the curriculum, procedures and protocols as well as a tour of the facilities.

    The international office is always available to help with any issues foreign students may face, and student services can help with general queries. I have had brilliant help from the finance office in regards to my aid from overseas – they have been very patient and prompt.

    The course has three phases, each 15 weeks long and focused on developing your practice, culminating in an exhibition of your final piece at the end.

    The entire MA group meets once a week for research seminars or guest lectures, but each student’s work is independent with guidance by an assigned tutor. Though I enjoy the course it has definitely been different from my undergraduate studies in the US, where the focus is on a more structured, lecture-based learning environment. The independence the course offers is its greatest benefit, but also the most challenging aspect.

    I would recommend the experience to anyone with the personal drive and motivation necessary to succeed. You need to be dedicated to your practice, time management skills and be highly self-motivated. However, make sure you don’t pass up the opportunities provided by living abroad. Make time for travel, enjoy the history and the people – experience the country and apply it to your work.

    Aleksandra Leontyeva (21), Moscow, Russia: BA (Hons) Digital Media Production

    Testimonial from Aleksandra Leontyeva (21), Moscow, Russia: BA (Hons) Digital Media Production, student at Arts University Bournemouth

    I decided to study in the UK, after I have realized that I’m totally obsessed with films. UK is great filmmaking industry, and like no other country has different specialized Universities and courses in this sphere. I tried to find some short filmmaking course to help me to understand if I am really interested in making films. I found Arts University Bournemouth which has wide range of short courses, including 2 months summer short course of filmmaking. The great benefit of this course was that at the end each student directed own short movie. It was great chance to try yourself. So I decided to apply to AUCB, and I was accepted. I applied to FdA Digital Media Production course, because in my opinion it gives you more freedom in creativity.

    During the time when my documents have been processing, International Office supported me, with this a bit boring process. They helped me with it, gave all information about University, helped with transfer to the town and accommodation. People who are working there always opened for help.

    I’m living in student house, with English students. It is giving me great opportunity to practise my English 24/7.It’s great cultural exchange also, which helps me to understand more English culture and style of life. My housemates are welcoming, friendly and really helpful. I also made some Russian-speaking friends, who help me not to feel homesick.

    Bournemouth is really hospitable (especially for students) and pleasant town. It’s a lot of students here, so you wouldn’t find a problem to make friends. You will never be bored, because it has lots of amusements too.

    So far this year I have reached the goals that I wanted, I picked up lots of skills and found new friends, which supported me. If I’ll have chance to change my decision I wouldn’t change anything. I’m absolutely happy that I’m studying here.

    If you are ambitious, creative, easy-going person and if you know what you want to reach in your life, don’t miss your chance to get it!

    Feini Dong (21), Shanghai, China: BA (Hons) Film Production

    I became aware of studying Film Production in England when I saw the Harry Potter films. I was impressed by the way it was designed. So I first attended the University at Brighton before transferring to Arts University Bournemouth, which was highly recommended by my previous tutors.

    I think that the AUB tutors take so much care about us and are very professional. They are happy to pass their up to date knowledge onto us, as well as give us an insight of working in the industry. That is what makes me feel prepared for the challenges in my future business life. Their opinion and feedback keeps me thinking and often changes my point of view.

    I have the feeling that I’m getting to know everything about production and how to get the best result out of a co-operation with my fellow students.

    I really enjoy living in this peaceful and quiet environment where there are so many lovely places, like the Bournemouth Garden, its town centre and the surrounded area – and of course all the shopping facilities. As I grew up in the busy and loud City of Shanghai, I can enjoy all these Bournemouth amenities so much more. The local people are very polite and helpful to students from abroad, although I had difficulties involving in the community due to the Cultural shock. I wasn’t able to understand the people clearly when I came to England, but I’m happy to say now that this is no problem for me anymore.

    During my winter holidays I travelled around Europe for 20 days. I spent some time at Paris, Evian, Lyon, Munich, Berlin, Hamburg, Milan and had a stopover at Venice.

    After my graduation this year I would love to work in England but that depends if I will be granted a 2 year -Working Visa. Otherwise, I am going to have plenty of time to look for a job in China during my long summer holidays.

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