For more information about MSc in Marketing at ALBA Graduate Business School, please visit the webpage using the button above.

The award

How long you will study
12 Months

Domestic course fees
EUR 12500 per year

How you will study

Course starts

International course fees
EUR 12500 per year

All study options

About MSc in Marketing at ALBA Graduate Business School

The MSc in Marketing at Alba Graduate Business School is designed to enable students to master advanced knowledge of contemporary topics in the area of marketing, to develop strong applicable skills in marketing analysis and decision making, and to deepen their insights into the theory and practice of specialist areas of marketing.
Through a combination of analytics and creativity, the MSc in Marketing will help you improve marketing decision-making in an applied and managerially relevant manner, enabling you to position yourself as a strong human brand in the market for marketing professionals, for the things we have to learn before we can do them, we learn by doing them (Aristotle, Nichomachean Ethics, Book II).
Highlights of the Program
- A Focus on Applied Learning: The program is purposefully designed to continuously provide students with opportunities to test the practical relevance of the marketing topics taught. Through project work, case study analysis, and software applications students are encouraged to apply theory on actual business data.
- Innovative Curriculum: The program offers three unique integrative courses that differentiate it from any other MSc in Marketing degree in the market:

  • The Marketing Engineering course involves computer assisted marketing analysis and planning. Students work with marketing data and information in order to improve the efficiency and effectiveness of marketing decisions.
  • The Marketing Metrics course introduces students to the importance of marketing accountability, describes in detail the meaning and analytical working of key marketing performance measure, and presents students with a roadmap for selecting the appropriate marketing measures given specific marketing-related decisions.
  • The Consultancy Project engages students with an actual marketing consulting project with a client organization where students are not only faced with concrete marketing challenges but they are also immersed in the real world work context.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course startsSeptemberDomestic course feesEUR 12500 per yearInternational course feesEUR 12500 per year

Notes about fees for this course

Up to 40% scholarships available for International Students

Entry requirements

Candidates to be considered for this Program must submit the following documents:
-ALBA application form, including recent photograph in jpeg format (or two photos in print).
-Two letters of recommendation which can be submitted via the or using the printed forms (in Greek) - (in English).
-Official transcripts as well as certified copies of degrees from each undergraduate, graduate or professional degree earned. Applicants, who cannot obtain an official transcript in a reasonable time, may send a photocopy of unofficial transcripts as a temporary substitute in order to expedite the evaluation process.
-Proof of competence in the English language. Candidates are required to either hold the Proficiency (Proficiency of Cambridge or Proficiency of Michigan) or the Certificate of English Language Proficiency Michigan State University (MSU) or take the TOEFL (100 minimum score-ALBA code 0942), or the IELTS (7.0 minimum score, for more information please visit the link (, unless their Bachelor's degree has been awarded from an English speaking academic institution.
-Three Essays.
-In cases of a "weak" academic background and after the faculty evaluation of the file, the Academic Committee reserves the right to conditionally accept an applicant, upon bringing a minimum GMAT score of 550 or a GRE score of 155 prior the beginning of the program.
-Receipt of the non-refundable application fee's [€60] deposit (Alpha Bank account No. 101-00-2320-011893, IBAN: GR21 0140 1010 1010 0232 0011 893, SWIFT (BIC) CODE: CRBAGRAAXXX) or charge of credit card (VISA or MASTERCARD).
Final Deadline of Admissions for International Students who require educational VISA: May 31, 2017

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