Advertising is a form of marketing and communications, used to persuade audiences to take an action of some sort. This action in most cases is to buy a product or service from a commercial business.
Business schools often offer degree’s in Advertising at both undergraduate and postgraduate level. Most institutions will accept those students onto undergraduate courses who have had previous business experience. Postgraduate courses normally require an undergraduate degree in a related field also. Other postgraduate courses such as an MBA also give students the chance to specialise in Advertising throughout the programme.
A degree in Advertising can take anywhere between 1 and 4 years depending on the degree type you choose. Most undergraduate courses offer students the choice to take a placement year in the industry, to develop their advertising skills through a real business. Postgraduate courses in Advertising usually take 1-2 years.
Throughout the course of an Advertising Degree students can expect to focus on many areas including advertising theory, advertising strategies, consumer behaviour, public relations, marketing, and media communications.