MA Advertising, Marketing and the Media, MA

Essex, University of, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MA	find out	12 month	find out	find out	find out

About MA Advertising, Marketing and the Media, MA - at Essex, University of

An interdisciplinary approach to study; you investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

There are a variety of topics to choose from, including contemporary marketing and management; developing brand cultures; concepts of advertising, marketing and management; recent developements from actor network theory on market devices and media and communications.

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Entry requirements for this course

Contact Essex, University of to find course entry requirements.

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MA Advertising, Marketing and the Media, MA

Study options for this course

About MA Advertising, Marketing and the Media, MA - at Essex, University of

Entry requirements for this course

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