BA (Hons) Global Management - pathway in Global Marketing Management, BA (Hons)

Regent's University London, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA (Hons)	Full-time	3 years	January, February, September	GBP 14475 per year	GBP 14475 per year

About BA (Hons) Global Management - pathway in Global Marketing Management, BA (Hons) - at Regent's University London

The BA (Hons) Global Management with pathways degree is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across five complementary areas of business practice, after which you follow a specialist pathway.

The Global Marketing Management pathway focuses on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy.

We examine marketing from a global perspective - combining theory with practice while keeping a strong customer orientation. You will also develop the knowledge and skills base to have foresight into the further development of the subject.

Why should I choose this programme?

A market is defined by what individual people need, want or desire. The key to effective marketing and business success is understanding and responding to what your customers tell you. The Global Marketing Management pathway explores contemporary marketing strategy and practice, tapping into the latest developments in the global marketplace.

Key skills, aims and objectives

Wide-ranging marketing skills, including the ability to identify marketing objectives within a global market and their impact on business operations
The ability to manage marketing policy, structure and implementation within a business context
Research and analytical skills
Strategic management and decision-making skills
Communications skills and the ability to propose and manage marketing communications
Operational skills: the ability to manage commercial retailing and distribution functions

Future opportunities

The Global Marketing Management pathway will provide you with the insight needed to identify marketing opportunities and the ability to develop appropriate strategies to put them into action. Marketing roles exist in diverse organisations ranging from small and medium enterprises to global corporations, government or non-governmental organisations.

Your broad understanding of marketing as a profession will make you a highly desirable employee in marketing roles across diverse employment fields including media, finance, retail, health care, education and research and development.

Entry requirements

We require a minimum of three passes at GCE A Level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. Other international qualifications will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

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BA (Hons) Global Management - pathway in Global Marketing Management, BA (Hons)

Study options for this course

About BA (Hons) Global Management - pathway in Global Marketing Management, BA (Hons) - at Regent's University London

Entry requirements

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