Digital Marketing MSc, PG Cert, PG Dip
University of Liverpool Online Programmes United Kingdom
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Faculty of Arts, Humanities and Cultures, University of Leeds United Kingdom
Find out more See all matching coursesDigital Marketing and Analytics with Industrial Placement MSc
University of Kent United Kingdom
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The University of Edinburgh Business School United Kingdom
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Strathclyde Business School, University of Strathclyde United Kingdom
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University of Sheffield United Kingdom
Find out more See all matching coursesWant to see undergraduate courses? See undergraduate degrees in Marketing in the UK
Don't meet the entry requirements for these courses? Learn more about pathway programme options.
Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.
An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.
Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.
Depending on where you choose to study, you may be able to specialise towards the end of your degree. This will give you an opportunity to further develop your knowledge in a particular area of marketing. Common specialisations include:
If your course requires you to write a dissertation in your final year, this will be a chance to research a favoured aspect of marketing.
The award gained from a marketing degree will depend on where you choose to study. Countries have different accreditation systems, meaning that it can differ greatly. You may also wish to find a degree that is accredited by an independent body, such as the Chartered Institute of Marketing (CIM).
An undergraduate degree in marketing will typically take three to four years. Foundation degrees, diplomas and certificates can last up to two years when studied full-time.
Once you have completed your undergraduate degree, you can either seek employment in your chosen field, or further your studies. Continuation of your studies might come in the form of a postgraduate degree, such as a masters or PhD, or a graduate diploma or certificate.
Marketing plays a role in almost all industries. This means that marketing graduates will be able to find work in a wide range of fields and sectors. Some popular choices include energy and utilities, healthcare, tourism, real estate, performing arts and the entertainment industry. It is also possible for you to start your own marketing business.
Throughout your degree, you will have gained many transferable skills, including oral and written communication, persuasion skills, management skills, creativity and presentation skills. You will have been given opportunities to develop many useful and applicable skills during your time at university, which will help you gain your job of choice.
An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.
Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.
The UK is a popular destination for international students who want to study abroad. With a wide range of universities offering a variety of courses, there are so many opportunities that students might not be able to find elsewhere. Each university will pride itself on offering high quality education from leading teaching professionals. A qualification gained in the UK will be well regarded across the globe, making an education in the UK a great investment in your future. As well as this, there are many highly ranked universities in the UK, around 17 of which are consistently appearing in the top 100 of the QS World University Rankings.
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International students finding it difficult to meet conditions of eligibility criteria can choose to enrol in pre-masters courses before applying for a masters degree programme.
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